The Sales & Marketing Manager is responsible for leading sales and marketing activities, developing strategies for sales growth, and providing feedback to promote the brand and business.

Key Responsibilities

Functional Service

• Develop and implement sales and marketing strategies.
• Implement new sales plans and advertising.
• Supervise sales, marketing, and advertising staff.
• Stay updated on industry developments.
• Conduct market research.

Sales & Marketing Activities:

• Promote existing brands and launch new products.
• Analyze budgets, prepare annual plans, and meet sales targets.
• Research and develop marketing opportunities.
• Attend trade shows and conferences.

Management Advisory:

• Prepare reports for senior management on S&M metrics and KPIs.
• Attend management meetings to present plans and activities.
• Gather, investigate, and summarize market data.
• Maintain client relationships.
• Disseminate the CEO’s expectations.

Internal Relations and Supervisory Responsibilities:

• Train and develop Sales & Digital Marketing staff.
• Manage the performance of S&M representatives.
• Collaborate with other departments to resolve customer queries efficiently.
• Coordinate with other departments for proper alignment.
• Support the development of training programs.

Role Requirements:

• Bachelor’s degree in a relevant field.
• 5-8 years of marketing or sales experience, preferably in Microfinance or financial services.
• Strong analytical, organizational, and creative thinking skills.
• Management experience.
• Excellent communication, interpersonal, and customer service skills.
• Data analysis and report writing abilities.
• Ability to follow company policies and work under pressure.