The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

Key Purpose Statement

• The primary role of the Account Developer is to implement business strategy within allocated customer base to achieve business objectives of increased profitability , excellent customer service and excellent trade execution.

Key Duties & Responsibilities

• To identify and implement new business opportunities so that the customer base and profits can continuously grow
• New business opportunities are determined by visiting potential dealers and evaluating their suitability according to established criteria.
• Potential dealers are assessed throughout the trial period to determine whether or not they will be as profitable as planned.
• Business opportunities are developed within budgeted parameters and implemented as per regulations and customer agreement.
• To optimise customer service so that superior customer relations and long lasting partnerships.
• Relevant Customer Service target are to be achieved at all times.
• Customer master file is continuously updated to ensure that accurate customer records are maintained.
• Customers are continually updated in respect of new products, merchandise standards, promotions and any other issues regarding business development.
• Problems and queries are handled in a professional, timely, tactful and friendly manner
• To formulate account plans so that future business opportunities can be planned and implemented effectively
• Account plans are formulated annually and updated according to agreed standards taking into account sales volumes, placing of equipment, projected growths, market trends, competition and seasonal fluctuations.
• The outlets’ business model is well understood and opportunities for synergy with appropriate products’ brand propositions are identified and optimised.
• Account plans are clearly communicated to the channel management team and agreed upon recommendations are implemented.
• Professional presentations of the annual account plan are given to customers to ensure their understanding of the plan.
• The terms and conditions suggested in the account plan are negotiated to reach agreement
• Product lines are evaluated in order to eliminate slow moving lines and promote profitable lines.
• To manage and maintain assets so that losses are minimised and optimal returns on investments are achieved
• Equipment contracts are accurately completed and signed by all relevant parties.
• Coolers, vehicles and equipment are managed and maintained on a weekly basis to ensure optimal functioning.
• Placement of equipment should maximise return on investment at all times.
• The ratio of sales to the cooler size is evaluated in order to ensure return on investments and nonconformance is corrected in line with set company regulations.
• Basic fountain equipment and cooler maintenance training is provided to the dealer on a regular basis.
• To execute outlets according to organisation strategies so that sales volumes may be increased and product awareness is enhanced
• Promotional agreements are accurately completed and forwarded to the relevant channel manager.
• Promotions are executed as per promotional guidelines and set company standards.
• Dealers are educated and continuously advised on stock management and shelf life dates as per company regulations.
• RED targets are achieved at all times.
• Point of purchase and built displays are positioned in order to ensure that products are more visible than any other products.
• To manage customers credit terms and limits in order to maximise sales and minimise risk
• Credit limits are managed so that customers do not over or under spend and stock on hold situations are avoided.
• The credit function receives the support of the account manager in managing the credit terms and limits.
• Prompt delivery of rebate cheques to customers is ensured.
• All outstanding accounts are managed until settled.
• To execute surveys so that the organisation is constantly aware of current market trends and to enable a competitive advantage
• Information regarding competitors products, prices, quantities sold, and in-stock levels is gathered.
• Surveys are accurately executed in all identified outlets.
• Identified areas for improvement are rectified and follow up is conducted to ensure compliance.

Skills, Experience & Education

Qualifications

• Diploma in a Business field.

Experience

• Minimum of 2 year’s sales experience in a FMCG environment
• Strong experience in Marketing and customer service with good networking skills, excellent interpersonal, verbal and written communication skills