POSITION OVERVIEW:

• The Account Executive – Content will deliver client value through the ideation and execution of content on Public Affairs and Finance content, with a focus on digital videos. They gather audience insights that ensure content strategies are well informed and tailored to meet client objectives.

KNOWLEDGE AREAS:

• Understanding of digital content technologies and platforms in East Africa, and the opportunities therein.
• Content planning, implementation and reporting
• Building knowledge through research
• Understands public policy, public affairs, finance and law.

ACCOUNTABILITY:

Reports to: Group Account Director

ROLE AND RESPONSIBILITY:

Content Planning, Implementation and Reporting

• Manage social media channels, i.e. YouTube, Instagram, X, TikTok and Facebook
• Produce videos, infographics, podcasts, E-shots, and other digital formats for storytelling that generate traffic and engage audiences
• Conduct research on topics related to clients’ pillars to identify new material for storytelling
• Write eye-catching copy for social media channels
• Develop a social media calendar to curate content for the various social media platforms
• Research clients and the industry to better understand their objectives, the environment they operate in, and what they value as return on content investment
• Implement and track digitally-led strategic communication and connection plans across digital, TV, print, radio, etc., against set KPIs.
• Report on client-specific content performance evaluation frameworks that track ROI across digital, TV, print, radio, etc.
• Analyse audience reactions to uncover emerging opportunities that can be leveraged to stimulate business growth
• Additional responsibilities as assigned.

Relationship Management with Content Partners

• Leverage technical expertise to inform key relationships with content partners across digital platforms.
• Understand, implement and report on the client’s content strategy across connection channels.
• Ensure compliance across all campaign activation channels and enforce remedial action to maximize the client’s ROI.
• Inform the Account Manager’s response to client requests and concerns, keeping clients informed of project status.

REQUIRED ATTRIBUTES

• Confident and assertive attitude to promote the agency’s ideas and benefits.
• Ability to achieve results through teamwork.
• Significant experience in planning, insight and analysis.
• Experience in an integrated marketing, advertising or public relations agency setting.
• Familiarity with agency planning models and capabilities.
• Strong presentation skills; ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.
• Adept at developing powerful narratives to deliver insights and strategy for client buy-in.
• Confidence to appear and present on screen/camera.
• Understands public policy, public affairs, finance and law.

REQUIRED EXPERIENCE

• Bachelor’s degree Business, Finance, Law, or related background are particularly encouraged, provided they demonstrate strong digital content, communication, research, and storytelling capabilities
• 2–3 years’ experience in agency / marketing / communication.
• Experience in translating business, financial, legal, policy, or technical information into clear and engaging digital content would be an added advantage.
• Outstanding writing and verbal communication skills, and a passion for building and maintaining client and vendor relationships.
• Ability to lead the execution of digital projects involving multiple stakeholders and multi-functional teams
• Full awareness of agency processes and techniques.
• Experience working across several projects simultaneously, juggling day-to-day work while producing quality work under tight deadlines.

KEY PERFORMANCE INDICATORS

• Client-specific content performance and compliance reports – weekly and monthly.
• Content innovation.
• Content performance.