KEY OUTPUTS / TASKS

• Develop and implement sales strategies, forecasts, and performance targets.
• We are looking for a results-oriented Area Sales Manager with FMCG experience to drive growth, manage distributors enhance market presence and team Monitor and drive sales growth across assigned territories and product lines.
• Track and report on sales performance, market trends, and competitor activities. performance.

QUALIFICATIONS & EXPERIENCE

• Minimum 3-5 years of experience in field sales preferably in the FMCG sector.
• Lead, mentor, and motivate a team of field sales representatives to achieve performance goals.
• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• Foster a high-performance culture focused on accountability and continuous improvement.
• Build and manage strong relationships with key customers and sub-distributors.
• Negotiate pricing, terms, and agreements in line with company policies.
• Proven experience managing field teams, distributor networks, and driving regional sales growth.
• Ensure timely resolution of customer issues related to logistics, service, and accounting. Identify and cultivate new business opportunities and customer accounts.
• Excellent negotiation, leadership,
• communication, and analytical skills.
• Increase product penetration through strategic market coverage and route planning.
• Support product launches, in-store positioning, and promotional execution.

RELATIONSHIPS & ROLES:

• Enforce credit control policies and monitor dealer account reconciliations.
• Internal/External Co-operation:
• Ability to liaise and communicate with
• Control sales return ratios and ensure financial discipline across accounts.
• Distributors and customers.
• Coordinate closely with finance and logistics teams to ensure smooth operations.
• Ability to develop and implement sales plans, targets, and forecasts.
• Generate and analyse sales reports for internal stakeholders.
• Forecasting and territory/customer-level target setting.
• Ensure compliance with company sales processes, pricing policies, and operational standards.
• Work with HR to implement performance incentives and corrective measures when needed.

Reports To

• Head of General Trade
• To perform any other duties that may be assigned to you by the management/HOD from time to time