Role Summary:

• We are seeking a dynamic and results-driven Area Sales Manager to oversee sales operations in the South Rift region. The ideal candidate will lead a team of sales representatives, drive revenue growth, and ensure the company’s objectives are met.

Key Responsibilities:

• Develop and implement sales strategies to achieve regional targets and revenue growth.
• Manage and motivate a team of sales representatives to ensure high performance.
• Build and maintain strong relationships with distributors, retailers, and other key stakeholders.
• Monitor market trends, customer preferences, and competitor activities to identify growth opportunities.
• Prepare and submit regular sales reports, forecasts, and analysis to senior management.
• Ensure timely and accurate execution of promotional activities and initiatives.
• Oversee stock levels and coordinate with the supply chain to meet demand in the region.

​​​​​​​Key Qualifications and Skills:

• Bachelor’s degree in business, Sales, Marketing, or a related field.
• A minimum of 3-5 years’ experience in FMCG sales, with at least 2 years in a managerial role.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Familiarity with the South Rift region and its market dynamics is an added advantage.
• Proficiency in MS Office