Main Purpose of the Job – (Job Summary)

Overall responsibility for the marketing function of general business for the company including formulating and implementation of strategies for business growth.

Main Responsibilities

• Formulating and leading in the implementation of the marketing strategy, policies processes and procedures to support the achievement of the overall business objectives.
• Supervising and Overseeing of branch marketing activities.
• Identifying marketing opportunities by identifying consumer requirements.
• Determining annual / periodical gross written premium plans by forecasting and developing annual sales quarters for branches.
• Coordinating marketing activities
• Coordinating marketing campaigns and programs to reach target audience
• Developing a Marketing Plan and supervise its implementation
• Coordinate public relations managing marketing budget and options for advertisement.
• Promote the company its image and the brand to the public
• Developing , Overseeing and implementation of Reward programs
• Developing products and services.
• Commissioning market research
• Preparing , monitoring and reporting on the marketing budgetary allocations
• Talent Management including coaching, mentoring, developing, motivating, training and evaluating staff in the Marketing Department to achieve the highest levels of performance.
• Leading and Managing the Marketing Department related company communication.
• Identifying, Implementing and benchmarking best practices in management.
• Ensuring customer service to both internal and external clients by providing required services and information.
• Managing and implementing changing initiatives to achieve desired business plans and culture.

Requirements

Academic Qualifications

• Master of Science in Insurance/Marketing
• Bachelor of Commerce (Insurance)

Professional Qualifications

• Fellow of the Insurance Institute of Kenya
• FCII Associate of the Insurance Institute of Kenya
• ACII Chartered Marketer

Key Job Skills (specific to the job)

•  Financial Planning and Strategy,
•  Marketing Concepts,
•  Market Positioning,
•  People Management,
•  Territory Management,
•  Sales Planning,
•  Comparative Analysis,
•  Understanding the Customer,
•  Product Development,
•  Client Relationships,
•  Creative Services

Relevant Experience

• At least 5 years of experience in insurance in a similar position