Your Role

• You will contribute to both strategic planning and hands-on execution, ensuring that initiatives are effectively implemented. Your responsibilities will include assisting the Brand Management Manager, with a key emphasis on but not limited to, Digital, Above-the-Line (ATL), and Below-the-Line (BTL) Marketing activities, along with handling various day-to-day administrative and operational duties.

What You Will Do

Planning & Production: Design to Win

• Support the development and production of marketing campaigns for ATL, Digital & BTL activities.
• Support the Manager in budgeting, resource allocation, and timelines for campaigns.
• Work with creative teams to develop compelling content and branding materials.
• Ensure all branding materials adhere to brand guidelines and quality standards.
• Coordinate with creative and production teams to ensure timely delivery of marketing assets.

Execution: Bring Marketing Plans to Life

• Manage the execution &  implementation of Digital, ATL, and BTL marketing campaigns ensuring consistency across selected channels
• Liaise with media & creative  agencies to ensure seamless execution.
• Ensure campaigns are delivered on time and in full, within budget & meet brand standards.
• Assist in organising and managing promotional events, activations with Channel Marketing.
• Monitor campaign execution addresses any operational challenges.

Tracking: Data into Actionable Insights

• Ensure timely delivery of marketing initiatives by managing timelines, budgets, and agency relationships.
• Track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure effectiveness.
• Prepare regular reports showing key trends ,insights and progress vs campaign metrics such as reach ,ROI ,fuel sales & engagement.
• Prepare post-campaign evaluations assessing success vs objectives set & provide actionable recommendations.
• Maintain a knowledge hub of campaign performance & closeout reports for future reference and strategy refinement.

Collaboration 

• Collaborate & Engage with internal partners to ensure alignment and execution of all planned initiatives.
• Collaborate & Engage with external partners, including creative agencies, media planners
• Work closely with marketing managers and leadership team.

Stewardship

• Assist in the management of marketing campaign budgets, tracking expenses &  ensure adherence to cost control guidelines.

What You Will Bring

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4-5 years of experience in either FMCG ,experiential marketing & research.
• Strong execution experience ,project management, attention to detail &  ability to coordinate with teams.
• Advanced analytical skills to interpret data and generate actionable insights.