Kenya Development Corporation Ltd (KDC) is a Development Finance Institution which was established in 2020 to merge the operations of Industrial and Commercial Development Corporation (ICDC), Tourism Finance Corporation (TFC) and IDB Capital Limited

JOB GRADE KDC 4

Job Purpose

The Assistant Manager, Corporate Communication will be responsible for maintaining the Corporation’s reputation, visibility and corporate image through execution of effective communication policies, guidelines and initiatives.

Duties and responsibilities

• Incorporating online tools and in-person networking to create relationships and ultimately build the KDC brand, both online and off line;
• Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels;
• Social media marketing– creating, managing and growing the authority’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties;
• Events and event planning– attending industry events and planning meetups for KDC leadership;
• Managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns;
• Responsible to overlook the customer support – collecting reports, and forwarding clients feedbacks to the management;
• Managing any online feedback forums;
• Implementing strategic communications plans and to provide local market insight for the authorities public-facing communications;
• Analytics– Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives;
• Working with journalists, media producers, editors and strategic influencers;
• Gathering information on programmes and significant events in a specific KDC Cluster area
• Responsible for scheduling media interviews;
• Assisting in developing media plans, distribute and follow up media releases, book interviews and respond to media request.

Person Specification

• A minimum period of eight (8) years relevant work experience four (4) of which should have been at supervisory level;
• Master’s Degree in Public Relations, Communications, Journalism, Marketing, International Relations or any other equivalent qualifications from a recognized institution;
• Bachelor’s Degree in Public Relations, Communications, Journalism, Marketing, International Relations or any other equivalent qualifications from a recognized institution;
• Professional qualification and membership to a professional body where applicable;
• Management Course will be an added advantage;
• Proficiency in computer applications;
• Fulfilled the requirements of Chapter Six of the Constitution