Summary

We are seeking an energetic, driven and highly organized Assistant MICE Manager to join our dynamic Events Sales & Marketing team. The ideal candidate will take the lead in driving Meetings, Incentives, Conferences, and Exhibitions (MICE) business by leveraging their deep understanding of the Kenyan events and corporate sales landscape. This role is instrumental in positioning our hotel as the premier destination for business events, conferences, and corporate functions in the region.

As a key contributor to our commercial success, the Assistant MICE Manager will focus on cultivating strong client relationships, securing high-value events, and achieving targeted revenue goals — all while delivering a seamless experience that reflects our global brand standards.

Key Responsibilities:

• Develop and execute a proactive sales strategy to grow the MICE segment, aligned with the hotel’s overall business goals.
• Cultivate, manage, and grow a robust portfolio of corporate, government, and industry clients to secure new and repeat business.
• Collaborate closely with the Events, Revenue, and Operational teams to ensure flawless execution of MICE events from initial inquiry to post-event feedback.
• Prepare compelling proposals, negotiate contracts, and close business in a timely and strategic manner.
• Analyze market trends, competitor activity, and client feedback to refine approaches and uncover new opportunities.
• Represent the hotel at local and international MICE-related trade shows, exhibitions, and networking events.
• Maintain accurate records of all client interactions, bookings, and sales pipeline activity using the hotel’s CRM system.

Qualifications

To excel in this role, you should embody the following qualifications and attributes:

Qualifications & Experience:

• Minimum 2 years of experience as an Assistant MICE Manager or MICE Manager in a large luxury hotel or hospitality group.
• Proven track record in exceeding sales targets and growing the MICE segment, preferably within the Kenyan market.
• Strong understanding of corporate event planning processes, contract negotiation, and event logistics.
• Demonstrated ability to build and convert a MICE-focused client base within a short period.
• Bachelor’s degree in Hospitality, Sales, Marketing, or related field is preferred.
• Familiarity with sales systems and CRM platforms such as Envision and Opera is a plus.