Qualification

Education, Skills and Experience

Must have:

• Bachelor’s degree in Marketing or Business Administration (Marketing option) from a recognized institution.
• Certificate or Diploma in Computer Applications or related computer proficiency training.
• A minimum of three (3) years’ relevant experience in marketing, admissions, registration, or academic administration in a recognized academic institution.
• Strong verbal and written communication skills.
• Proven organizational and coordination skills.
• Demonstrated ability to prepare clear and professional reports.
• Proficiency in English language will be an added advantage.

Key responsibilities also include

Reporting to: Deputy Director, Business Development & Marketing

Duties and responsibilities:

• Develop and implement marketing and student recruitment strategies for the Hargeisa Campus and the wider region.
• Coordinate lead generation activities, outreach programmes, school visits, exhibitions, career fairs and promotional campaigns.
• Oversee admissions processes including application review, selection, issuance of admission letters and enrolment of students.
• Coordinate and supervise student registration processes to ensure accuracy, completeness and integrity of student records.
• Monitor student recruitment targets per intake and prepare admissions, enrolment and registration reports.
• Collect and analyse marketing intelligence including market trends, competitor activities, social media insights and web analytics.
• Maintain up-to-date records, databases and statistical information on admissions, enrolment and marketing activities.
• Build and sustain strong relationships with prospective students, parents, alumni, agents and other stakeholders.
• Coordinate University representation in conferences, seminars, exhibitions and other promotional forums.
• Ensure compliance with University statutes, academic regulations, data protection requirements and quality assurance standards.
• Handle enquiries and provide guidance to students and other stakeholders on admissions and registration matters.
• Perform any other duties as may be assigned by the immediate supervisor.