Key Roles & Responsibilities:

• Develop and execute annual marketing plans to deliver on business objectives for designated partners.
• Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies.
• Execute quarterly marketing plans including production of merchandise and other collateral to drive cost efficiencies.
• Generate strong consumer insights to drive strategies, communication tools, and collateral.
• Develop and execute fully integrated brand communication campaigns to support the overall brand in focus markets for BD, Partnerships, and new products.
• Generate brand awareness and increase the visibility of the brand in focus markets.
• Develop marketing artwork and communication adapted to focus markets.
• Identify relevant cost-effective media that can be used for brand communication in focus markets.
• Create retail assets to assist the retail team in listing new retailers.
  PR initiatives for focus markets.
• Shortlist and contact media agencies to highlight our partnership activities or aid in driving Business development through relevant PR & Media initiatives.
• Manage the entire process from artwork creation to dissemination of information through proposed channels.
• Negotiate good rates in countries of focus for BD & Partnerships team.
• Work closely with the BD & Partnerships team to come up with innovative marketing publicity ideas to amplify initiatives
• Lead and spearhead all internal events and conferences.
• Execute all sponsorship initiatives leveraging the brand in focus markets.
• Coordinate with the marketing team on the execution of events and conferences outside focus markets.
• Innovate and advise on new ideas on how to establish and build our presence in conferences and internal events
• Create and execute OOH branding strategy benefitting all sales channels for the business.
• Create and execute retail branding strategy for partners.
• Leverage multiple marketing strategies – ATL, BTL & TTL to support our sales channels in focus markets
• Create marketing materials to aid the retail team in effective selling
• Suggest innovative materials or toolkits that can be used for effective support for the retail team.
• Create innovative uniforms and swag for sales teams.
• Managing media, advertising, events, and activation agencies; and suppliers to deliver on the brand plans.
• Create innovative local media solutions to derive cost efficiencies
• Lead product commercialization activities for products to include:
  • Demand and convention planning duties.
  • Coordination of promotional material.
  • Creation or updates of marketing materials.
  • Sales field support.
  • Implementation of sales training.
  • Generate strong consumer insights that will drive communication.

Minimum Requirements:

• A bachelor’s degree in a business-related field.
• 4+ years’ of hands-on marketing experience as an Associate Brand Manager, Assistant Brand Manager.
• Self-motivated, self-starter who is willing to take initiative, ownership & accountability.
• Strong planning and organizational skills with the ability to manage multiple projects at a time.
• An excellent team player with strong interpersonal skills and Creativity.
• Ability and availability to travel on average 40-60% of the time.