Job Purpose

The role is to manage the branch to achieve growth and profitability through sales and business development activities to maximize relationship building to achieve the bank strategy.

The position organizes, co-ordinates, manages and controls resources (including human) and activities in the branch so as to ensure the delivery of service is expeditious, accurate and efficient and that branch business is cost effective and profitable to the bank.

Key Duties and Responsibilities

• Implement business development & customer management policies, programs and strategies.
• Initiating development of bank marketing strategy and implementation of annual plans
• Identifying potential customers for liabilities, trade finance facilities, loans and advances.
• Developing target market selection criteria
• Conducting market intelligence and research
• Marketing bank products including liabilities, trade finance facilities, loans and advances.
• Ensure client retention by offering excellent customer experience
• Compiling and updating periodic reports.
• Compliance with the Bank policies, statutory and regulatory requirements.
• Any other duties that may be assigned from time to time.

Job Requirements and Experience

For appointment to this grade, a candidate must have:

• Bachelor’s degree in Commerce, Economics, Business Administration, Finance or in a related field from a recognized institution;
• Master’s degree in Business Administration, Finance or any other related course or equivalent qualification from a recognized institution will be an added advantage.
• Registration by any of the following recognized professional bodies: – Associate of Kenya Institute of Bankers, Marketing Society of Kenya, Institute of Certified Public Accountants, Financial Markets Association or any other equivalent;
• Management course from a recognized institution;
• At least ten (10) years’ relevant work experience, six (6) of which must have been in a management role;