KEY RESPONSIBILITIES

• Lead integrated brand campaigns, product launches and seasonal initiatives.
• Drive content and digital communications across all relevant platforms.
• Manage brand partnerships, sponsorships, events and activations.
• Ensure consistent brand positioning and high-quality execution.
• Track campaign performance and provide insights and recommendations.
• Work closely with internal teams and external agencies to deliver strategic brand initiatives.

QUALIFICATIONS & EXPERIENCE
KEY COMPETENCIES

• Strong strategic thinking and creativity.
• Excellent communication and stakeholder management skills.
• Analytical and problem solving skills.
• High attention to detail.
• Ability to manage multiple projects and deliver results.
• Passion for brands, consumers and market trends.
• Bachelor’s degree in Marketing, Communications or related field.
• Professional qualification (e.g. CIM, Chartered Marketer) is an added advantage.
• Minimum 10 years’ experience in FMCG and brand marketing, with proven success in brand communications and partnerships.
• Strong skills in brand strategy, positioning, segmentation, communication and digital.
• Advanced computer literacy (MS Office, analytics tools, CRM, social platforms).
• Excellent project management, reporting and leadership skills.
• Demonstrated leadership in supervising small teams and managing agencies.