RESPONSIBILITIES

• Research and develop skills in digital marketing & strategies optimization with a Cytonn centric approach.
• Develop digital marketing strategy, gather requirements, create requirements document and launch campaigns.
• Monitor & analyse data from online programs to optimize strategies through the customer lifecycle.
• Work across teams to create appealing and effective campaigns, communicating effective marketing concepts through articulate copy, design and metrics.
• Manage and execute various tests and campaigns via marketing tools across digital.
• Liaise with digital agencies and other related digital material vendors.
• Collaborate with internal teams to create content for digital platforms.
• Develop content strategies – video scrips, blog content, social media content and campaigns content & execute.
• Manage the firm’s social media platforms.
• Any other duties as may be assigned from time to time

REQUIREMENTS

• KCSE grade B+ and above
• Graduated or will graduate with at least a second class upper honours from university
• Knowledge of split testing methodologies in marketing with excellent reporting capabilities.
• Ability to research best practices, report on competitive activities, deliver strategic recommendations and implement appropriately.
• A highly self-driven individual with creative thinking skills and high energy.
• Sound familiarity with audio recording, videotaping, editing and digitizing raw footage.
• Proficiency with analogue & digital editing systems and general production.
• Outstanding capabilities on working on multiple assignments simultaneously.
• Demonstrate leadership qualities and be committed to succeeding in a team context.
• Demonstrate passion for social media usage, management and learning.
• Proven verbal, written and presentation communication skills.
• Basic knowledge of HTML and web editing is a plus.
• Any duty that might be signed from time to time