KEY RESPONSIBILITIES

• Support development and execution of brand strategies and annual marketing plans.
• Assist in managing end-to-end product innovation, packaging updates, and reformulations.
• Track brand performance through market data, sales reports, and consumer insights.
• Coordinate brand ATL & BTL marketing activities in collaboration with internal teams & agencies.
• Work closely with sales, trade marketing, R&D, and production teams to ensure brand consistency.
• Monitor competitor activity and identify growth opportunities.
• Manage brand budgets, timelines, and agency relationships.
• Support brand visibility initiatives and ensure compliance with brand guidelines.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Commerce, or related field.
• Atleast 5 years work experience with 3 years’ in brand management.
• Must have experience in personal care or beauty.
• Strong understanding of consumer behaviour and market dynamics.

SKILLS & COMPETENCIES

• Strong analytical skills with ability to interpret market and sales data. Creative thinker with a passion for brand building.
• Excellent communication and presentation skills. Project management and multitasking ability.
• Proficiency in MS Office; familiarity with digital marketing tools & Power BI is a plus.
• Team player with strong collaboration skills.