Growth Marketing

• Oversee the customer acquisition process through to onboarding by conceptualizing, deploying, and continuously optimizing marketing campaigns.
• Effectively manage all digital assets to ensure optimal performance and customer experience.
• Conduct granular, data-driven analysis and action planning to identify opportunities for improving campaign effectiveness and achieving customer acquisition targets.
• Drive higher lead conversion through strategic planning, understanding customer needs, and effectively presenting the product’s unique selling points (USPs) and brand attributes.
• Consistently deliver ROI on customer acquisition marketing plans.
• Develop a robust pipeline by crafting go-to-market strategies that align with tenant preferences and competitive positioning.
• Manage go-to-market strategies for new products by proactively planning launch campaigns and delivering expected results.
• Drive brand positioning and awareness by leveraging social media channels and creating engaging content that resonates with the target market.

Operational Efficiencies

• Monitor and analyze the performance of digital campaigns, using insights to adjust strategies for better ROI and tenant attraction.
• Drive growth by ensuring properties leverage market insights and tenant feedback to optimize offerings.
• Use data-driven insights to identify areas for improvement, optimizing resource allocation and strategy execution.
• Utilize technology effectively for gathering insights, managing the lead-to-conversion process, and improving internal systems, processes, and people capabilities.

• Implement the latest marketing best practices to bring about transformational changes, optimizing campaign management and increasing ROI.
• Create feedback loops to initiate improvements in the customer acquisition to onboarding process through constant engagement with property operations, finance, call centers, and IT.

Team Leadership

• Collaborate with cross-functional teams to build people capabilities, enhancing knowledge across various areas to meet business objectives.
• Stay updated on the latest marketing trends, technological changes, and best practices to increase the overall effectiveness of the team’s performance.
• Conduct regular performance evaluations, providing constructive feedback and support to help team members reach their professional goals.
• Establish clear performance and quality metrics, holding the team accountable for achieving them.
• Foster a collaborative and results-oriented work environment.

Qualifications and Education Requirements

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• Minimum of 5 years of experience in growth marketing, customer acquisition, digital marketing, or digital/tele-sales in a service industry.
• Proficiency in marketing automation tools, call centre operations, CRM software, and data analysis tools.
• Experience in conceptualizing, deploying, and optimizing marketing campaigns across multiple channels.
• Proven leadership skills.