Key Responsibilities.

• Implement brand strategy to grow and sustain brand performance and profitability.
• Monitor, control, and report brand performance through brands health indicators (Net Net Sales, Gross Margin, Marketing Contribution) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
• Support the management of the New Product Development process for the brand in the Commercial Business Unit.
• Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.
• Support the development & execution of approved brand Media & Consumer plan within guidelines.
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other Commercial Business Unit activity (networks).
• Support Product Life Cycle Management including demand forecasting and minimising residuals.
• Effective execution of Trade Marketing plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement

Qualifications Experience

• Bachelor’s degree
• 7 years demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• IT savvy including the use of MS Office Suite of Applications.

Capabilities/Technical Skills

• Integrated Marketing Communication

Category & Brand Strategy

• Brand propositions
• Strategy
• Insight generation
• Competition Analysis

Profit & Growth

• Commercial Delivery

Innovation

• NPD

Brand Activation