Role Purpose

• To manage and develop company brands by applying marketing principles to attain marketing objectives. This includes overall planning, developing, and executing marketing efforts to increase the value and performance of these brands.
• Providing customer value by planning, executing, and measuring a range of multi-touch campaign programs tailored to specific customer segments, with the intention of strengthening relationships, increase win rate and retention rate.

Key Responsibilities

• Develop & implement annual brand & customer segment marketing plans.
• Plan and co-ordinate execution of brand-building activities
• Plan and execution of customer marketing activities
• Drive the success and growth of our existing customers.
• Develop and execute plans to grow new customers.
• Ensure internal & external customers brand guidelines adherence.
• Conducting Gap Analysis, recommending and launching New Products based on the needs of the customer segments.

Lead Project team for new product launches

• Post launch follow up on performance of new product including growth & profitability.
• Managing company brands & SKU’s at optimum levels depending on customer segment needs and performance.
• Work with Digital Marketing Manager to create content for social media.
• Execution of promotional events for company brands
• Work with the company field team for Brand visibility at trade level
• Share best practices and leverage insights from CRM & Retail Audit to support overall demand generation activities by brand and customer segment
• Track new developments in the categories and recommend favourable action.
• Weekly review of brand activities as per Corporate Strategy
• Develop brand marketing Budget for the company brands & customer segments.

Monthly monitoring of spend vs plan

• Attend Monthly Demand Planning Session & provide demand numbers as input in the S&OP process
• Consistently perform tasks as per documented procedures and within agreed turnaround times and SLAs
• Prepare and submit reports to the relevant stakeholders within agreed format and timelines (daily, weekly, monthly, quarterly).
• Present reports that facilitate informed and sound decision-making. Trends, insights and concerns with recommendations clearly elaborated.

Requirements

Core Competencies:

• Insights: Developing and using deep insights to create marketing strategies and deliver solutions that lead to the achievement of business goals and sustainable organisational performance.
• Championing the Customers: uniting the organisation to meet customer needs and achieve all business goals, identifying and leading change across the organisation for the benefit of the customer.
• Strategy: informing corporate strategy from a marketing perspective and translating this into effective marketing plans that contribute to the achievement of business goals and sustainable organisational performance.

Technical Competencies:

• Brand capability: Defining brand strategy and positioning, managing the brand and providing clear brand guidelines for its protection, and tracking and measuring its performance to inform future activity
• Integrated Marketing Communication: integration of marketing communications strategy with business strategy and the use of both physical and digital communications tools in an integrated way.
• Product Management: planning, forecasting, production and marketing of a product, proposition or portfolio of products, throughout a product lifecycle.
• Monitoring & Measuring Effectiveness: identifying appropriate metrics and ensuring that all marketing activities, whether generated by the organisation or the customer, are monitored on an ongoing basis and measured for their effectiveness. Data and insights produced are then interpreted and used to achieve improvements in the future.
• Customer Experience: defining what the customer experience should be in order to meet corporate objectives and achieve customer advocacy. Designing activities that deliver the desired customer experience through effective customer journeys.

Behavioural Competencies:

• Creative: The ability to use imagination and new ideas to produce solutions
• Commercially aware: The ability to use business acumen from experience or learning in a day-to-day work situation
• Collaborative: The ability to work with others to the benefit of the business and its goals
• Influencing: The ability to actively promote ideas and initiatives both internally and externally

Qualifications

Minimum Knowledge, Skills, Qualifications, and Experience required for this Role

• A degree in business/commerce (marketing option) or equivalent.
• Any other marketing qualification is an added advantage
• Creative marketing and communication skills
• Excellent planning & organising skills
• Good project management skills are key
• Fully competent in computer application
• 3 years’ experience in brand marketing or customer marketing.
• Experience in the field sales would be an added advantage.
• Experience in the animal health, agro-industry or pharmaceutical industry is highly desirable.