Major accountabilities:

• Align with and localize global therapeutic area and brand strategies.
• Develop sales forecast with support from senior team.
• Integrate input from all functions into the Brand Plan and message development for each customer segment, including payers.
• Interact with all customer groups to make market observations and identify potential insights and market access issues.
• Support and contribute to market research activities.
• Segment customer groups by agreed criteria.
• Identify potential key tactical options within each component of the marketing mix.
• Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Novartis.
• Lead development and delivery of key promotional campaign materials from insights to review, production, and implementation.
• Lead the development of full-scale communication plans across the product life cycle.
• Lead pre-launch and launch campaigns and evaluate outcomes.
• Align cross-functional resources to the brand strategy.
• Manage effective agency partnerships.
• Monitor business performance and external environment via appropriate tools and take corrective action as required to meet business objectives.
• Accountable for BeSure approvals where applicable.
• Execute any relevant task assigned by the Portfolio Head to improve Novartis brands performance

Key performance indicators:

• Achievement of assigned projects timelines, objectives (SMART) & KPIs.
• Brand sales and market share vs. budget.
• Planning of therapeutic area tactical plan.
• Ensuring timely and compliant promotional material available to medical representatives.
• Innovation and quality of deliverables.
• Quality of input into brand strategy.
• Quality of input into the pre-launch, launch process, and post-marketing surveillance.
• Collaboration and interaction with internal stakeholders from relevant functions.

Work Experience:

• 5+ years of experience in marketing or brand management
• Launch experience

Education:

• Bachelor’s degree required.
• MBA/Post-graduate marketing qualification desirable.