Position Summary

The position holder will delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of…

As the successful candidate, a typical day will focus on:

• Developing and updating consumer portrait, consumer engagement funnel for her/his brand;
• Activating brand essence;
• Develop and update consumer portrait, understand in store environment, contribute to category strategy, provide recommendation to promotional strategy, propose SKUs for key channels and key customers;
• Manage 60/40+ basket, packaging, Nutrition, Health and Wellness dashboard, services related to your brands;
• Ensure consumer centricity, apply Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for your brands;
• Actively contribute to development and execution of strong, functionally aligned brand and commercial plan;
• Track and monitor the performance, health and strategic alignment including business impact of Product Fixed and Marketing Expenses investment of your brands;
• Contribute to the development of Big Ideas, engagement strategies and creation of attractive and rewarding brand experiences. Work in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted Nutrition, Health and Wellness leader.

What Will Make You Successful

• You will have a Bachelor of Commerce Degree – Marketing Option.
• Minimum 5-years marketing experience handling brands.
• Awareness of brand plans development and experience in brand activities execution.
• Good reporting, communication organization and planning skills.
• Understanding of P&L.
• Able to collaborate internally & externally.
• Project management experience
• Experience working with agencies.

Qualification: A degree level education preferably Bachelor of Commerce Degree (Marketing Option)
Experience : A minimum of 5-years marketing experience handling brands within FMCG