RESPONSIBILITIES

• Develop and execute hyper-localized brand strategies for Kenya. Lead market research to identify growth opportunities.
• Manage cross-functional brand team, fostering collaboration and innovation.
• Mentor local talent to build a high-performing team.
• Manage media relations with key Kenyan outlets and tech platforms.
• Create locally resonant press releases and e-PR content (English/Swahili).
• Handle crisis management, including product controversies and disputes.
• Plan and execute events like product launches, briefings, and CSR initiatives.
• Oversee end-to-end digital-first campaigns from ideation to ROI analysis.
• Partner with sales teams to ensure brand activations drive market share.
• Collaborate with HQ on global campaign localization for cultural relevance.
• Build relationships with local media, agencies, and Key Opinion Leaders (KOLs).

REQUIREMENTS

• 5+ years in brand management or PR, preferably in tech/FMCG with a Kenya/East Africa focus.
• MBA in Marketing/Business.
• Deep understanding of Kenya’s marketing landscape, including consumer insight (media & content preference), resources in the industry (media, creative, digital).
• Existing network with local agencies is a plus.
• Work varied shifts, including weekends and holidays.
• Strong leadership skills with experience managing multicultural teams. Experience in digital transformation or omni-channel marketing.
• Crisis management skills (e.g., navigating competitive markets or PR challenges).
• Data-driven mindset with the ability to translate insights into strategies.
• Creative storytelling and flawless English/Swahili communication skills.