Role Purpose:

Responsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Africa’s brand and communication goals. This role will involve collaborating with cross-functional teams, developing creative marketing strategies, and measuring the impact of marketing initiatives.

What you will do:

• Conduct market research to identify trends, customer preferences, and opportunities for Watu Africa’s brand and communication efforts.
• Use data-driven insights to evaluate the success of marketing projects and campaigns. Provide regular reports on key performance indicators and adjust strategies as necessary.
• Manage marketing project budgets effectively, ensuring that resources are allocated efficiently.
• Assist in organizing and promoting events, both online and offline, to enhance brand visibility and engagement.
•  Plan, execute, and oversee marketing projects, campaigns, and initiatives, ensuring they are delivered on time and within budget.
• Assist in organizing and promoting events, both online and offline, to enhance brand visibility and engagement.
•  Work closely with the respective stakeholders to develop marketing strategies that align with Watu’s brand objectives.
• Collaborate with the creative and content teams to develop engaging and on-brand marketing content, including graphics, videos, and written materials.
•  Implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, to increase brand awareness and reach target audiences.
• Maintain brand consistency and ensure all marketing materials and communications adhere to brand guidelines.
• Stakeholder Collaboration: Collaborate with other departments to gather insights, align strategies, and support cross-functional projects

What we are looking for:

• Bachelor’s degree from an accredited institution in Marketing, Business, Communications, or a related field.
•  At least 8 years experience in marketing, project management, or a related role.
• Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
•  Strong understanding of digital marketing channels & tools and copywriting skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
•  Proficiency in data analysis and reporting.
• Ability to manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.
• Ability to work both independently and as part of a team.
•  Knowledge of the African market and cultural sensitivities is a plus.