The Business Development Coordinator’s (BDC) role is pivotal in contributing to Generation Kenya’s strategic objective of sustainability. The BDC’s efforts will play a crucial role in ensuring the long-term viability of the organization by establishing and nurturing relationships with employers who align with our mission.Additionally, h/she plays a critical role in establishing and maintaining relationships with employers, ensuring that they recognize the value of hiring entry-level talent through Generation Kenya’s programs. The individual will need to be proactive demonstrating effective sales strategies, in collaboration with the Head of Business Development, to contribute to the organization’s mission of connecting youth to meaningful employment opportunities.

Roles & Responsibilities:

Employer Relationships – 70%

Employer Engagement:

• Engage in outreach, field visits, cold calling, and online platforms to expand Generation Kenya’s employer base.
• Generate leads and identify employer opportunities through referrals and online platforms

Targeted Employer Acquisition:

• Bring in employers who hire entry-level employees and pay above minimum wage.
• Sell the full array of services offered by Generation Kenya, emphasizing their relevance to the employer’s needs.

Cross-Selling and Collaboration:

• Recognize and refer cross-sell opportunities, fostering comprehensive service adoption.
• Support in collaborating with employers to understand their staffing and talent requirements.

Sales Reporting and Strategic Growth:

• Prepare and submit timely weekly sales reports for the assigned sector, tracking progress toward sustainability goals.
• Continually identify business growth opportunities aligned with the strategic direction of the assigned market

Collaboration with Head of Business Development and Innovation: 

• Work closely with the Head of Business Development and Innovation  to develop and implement tailored sales plans and initiatives.
• Support in Identifying new potential paying employers to secure payments based on set Generation Kenya targets.

Coordination with Internal Team – 20%

• Effectively communicate important updates and relevant employer engagement information to other Generation employees. Also, collaborate closely with the Operations team to schedule and manage employer presentations for candidates and coordinate employer interview days.
• Work closely with the Operations team to ensure a seamless process once job placements have been made, ensuring successful candidate onboarding and integration into their new roles. Additionally, coordinate with the internal team to streamline employer engagement and candidate placement processes, ensuring efficient operations.
• Share key data and insights from employer interactions with the internal team to inform decision-making and refine plans, initiatives and strategies. Collaborate also with the Head of Business Development and other GPK teams to analyze trends and identify growth opportunities in line with Generation Kenya’s goals.

Brand and knowledge Building – 10%

• Participate in conferences, exhibitions, and other relevant venues to increase and maintain Generation’s visibility. This includes brand building at conferences, learning events, and other channels
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices, and participating in professional societies.

Any other responsibilities may be assigned from time to time.

PERSON SPECIFICATION

Knowledge, Qualifications And Experience

• University degree in business or international development.
• 3+ years’ proven sales track record with consistent achievement of targets
• Strong understanding of Kenyan employers and the private sector landscape, with a view on their entry level trends.
• Knowledge of sales process from initiation to close, CRM software, and MS Office (particularly Excel).
• Knowledge and experience in program/ product development.