Purpose of Role

To ensure that the Divisional Strategic accounts are supported with Robust partnerships, Routines and processes are understood, that outlets and teams are trained to use the systems and that business processes and working practices across the division and distributorships are in line with Diageo Way of World-Class Selling and Code of Business Conduct.

Role Responsibilities:

• Identifying prospective opportunities in the Malls, restaurants, hotels, cafeterias, and convenience and acting on the same.
• Develop and implement Strategic and disruptive Ideas to help Outsmart and Outperform competition in the segment.
• Developing and Managing relationships with Mall owners, HORECA (Hotels, Restaurants, and Catering) Key Decision Makers (KDMs),
• Lead implementation and brilliant execution of all activation Plans by guiding the Agencies and Field Sales Representatives (FSRs).
• Trade development: Develop all accounts within scope.
• Develop and maintain an in depth understanding of the Channel and ensure all plans are aligned to the current trends to help meet the diverse and changing consumer/shopper needs.
• Ensure all Plans and new opportunities meet the financial requirements (Positive return on investment).
• Cross Functional Engagement with various stakeholders (Brand Marketing, Customer marketing, Reserve team, Finance team, ABDMs and Brand Protection teams) to help foster growth of Diageo brands.
• Project Management: Develop and Manage all Joined up Customer Plans (JUCPs) between Diageo and Customers to ensure they deliver a win-win-win for Diageo, Customer and Consumers. Ensure Alignment with various stakeholders.
• People Management: To coach, guide and lead a team of HORECA Reps to deliver the defined Sales Operational Execution (SOE) for HORECA.
• Champion the Divisional Reserve Spirits, IPS, Premium beer Agenda by cascading ideas to help deliver value and growth for Diageo.
• Monitoring consumer trends and competitor activities in the Channel to ensure Diageo always wins.

Experience / skills required:

• A business-related degree or equivalent.
• 6 years’ experience in analytics or sales role
• Strong attention to detail.
• Ability to follow defined business processes.
• Ability to manage and monitor data quality.
• Excellent interpersonal skills including the ability to influence.