• Our client is a leading and fast-growing Sacco. They are seeking to hire a Business Development & Marketing Manager to lead strategic initiatives that drive membership growth, increase brand visibility, and promote financial products. The role involves developing and executing integrated marketing strategies across multiple channels and requires a creative, analytical, and member-focused professional with strong leadership skills and a keen understanding of market dynamics.

DUTIES AND RESPONSIBILITIES

• Member Recruitment
• Develop and implement strategies to attract and onboard new members.
• Identify target groups and create customized marketing campaigns for recruitment.
• Build partnerships with companies, organizations, and institutions to expand the Sacco’s membership base.
• Organize membership drives, open days, and promotional events to attract potential members.
• Communication, PR, Media & Brand Awareness
• Manage all communication efforts to ensure a positive Sacco image.
• Develop and maintain relationships with media houses for press releases and media coverage.
• Represent the Sacco at public events, conferences, and industry gatherings.
• Create brand awareness through advertising, sponsorships, and community engagement programs.
• Advertising Sacco Products
• Develop and execute advertising campaigns to promote savings, loan, and investment products.
• Work with designers and Creatives to develop creative materials such as brochures, banners, and social media content.
• Collaborate with sales teams to ensure successful product promotion.
• Managing Digital Media, Website & App
• Oversee the Sacco’s website and ensure it is up to date and user-friendly.
• Manage social media platforms (Facebook, Twitter, LinkedIn, Instagram) to increase engagement and brand visibility.
• Work with developers to improve the Sacco’s mobile app experience.
• Monitor website traffic, app downloads, and social media performance using analytics tools.
• Leading Think Tanks for Marketing Innovation
• Organize brainstorming sessions to generate new marketing ideas.
• Conduct market research to identify trends, opportunities, and member preferences.
• Implement innovative strategies that differentiate Qona Sacco from competitors.
• Research industry trends and competitor strategies.
• Direct Marketing
• Organize field marketing activities such as roadshows, community activations, and financial literacy workshops.
• Use targeted marketing strategies to reach potential members through direct engagement.
• Develop email, SMS, and in-person campaigns tailored to different member segments.
• Leverage Sacco staff and brand ambassadors to enhance word-of-mouth.
• Personalized Selling & Relationship Management
• Develop customized marketing strategies for high-value members and institutional clients.
• Train sales and customer service teams on effective selling techniques and member engagement.
• Use member insights to tailor financial products and services to meet their needs.
• Build and maintain strong relationships with key members and stakeholders.
• Agency Management
• Identify and manage external agencies for advertising, branding, and digital marketing.
• Oversee marketing budgets and ensure cost-effective spending on promotions.
• Negotiate contracts and agreements with marketing service providers.
• Ensure all agency-led campaigns align with Qona Sacco’s brand and strategic goals.
• Performance Measurement & Reporting
• Track and report on key marketing performance indicators (KPIs).
• Prepare monthly and quarterly reports on campaign effectiveness and membership growth.
• Use analytics tools to measure brand visibility, customer engagement, and return on investment (ROI).
• Product Development
• Collaborate with product teams to create new products that meet member needs.
• Conduct member feedback surveys and market research to inform product offerings.
• Oversee the lifecycle of products from ideation to launch and continuous improvement.

Requirements

MINIMUM REQUIREMENTS

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Relevant professional qualification in Marketing.
• Minimum of 8 years of experience in member/customer service, with at least 3 years in a leadership role.
• Experience working in Agency is an added advantage.
• Strong leadership and team management skills.
• Expertise in digital marketing, branding, and strategic communications.
• Proficiency in social media management, content creation, and analytics tools.
• Excellent communication, negotiation, and public relations skills.
• Ability to work in a fast-paced, target-driven environment.
• Creativity, problem-solving skills, and a results-oriented mindset.