Role Purpose:

• To develop and execute strategies to increase company sales and profits.
• Identify profitable business opportunities, secure sound business deals, and lead business development associates while adhering to Analabs Policies.
• Ensure a comprehensive client focus in the Organization.
• Maintain work relationships within and between Analabs and customers, suppliers, and other outsourced laboratory service providers.
• Understand and implement the organization’s strategic plans and management policies.
• Offer leadership/ mentorship and supervisory role in the Department.

Role Context:

• The organization requires a Business Development Officer responsible for analysing our customer base and current sales strategies and identifying opportunities to increase efficiency and profitability.
• The Organization requires a Business Development Officer to develop business and marketing plans in coordination with the Sales and Marketing Manager to achieve revenue goals
• Research the market for identifying new business opportunities.
• Explain to prospective clients the advantages of the services offered and follow up with them to close the business deals.
• Assist in the company’s branding and media communication activities such as press releases, advertisements, marketing collaterals, and website.
• Analyse the current and past budgets, sales, revenues, and Service deficiencies to provide recommendations for business growth and problem resolution.

Role Dimensions:

• Strategy development and execution
• Sales and Marketing
• Market research and intelligence Customer focus
• Customer complaint resolution
• Branding and Communication

Job Description:

Key Responsibilities

• Identify prospective clients, sell the advantages of the services offered, and follow up with them to close the business deals.
• Develop business proposals for new and existing customers
• Determine cross-selling opportunities among different client segments.
• Develop and deliver pitches for potential customers.
• Ensure sales targets are met
• Increase Market share (new clients) and Brand prepositioning.
• Identify new market opportunities via market research and initiate contact
• Manages the planning and scheduling of business development activities
• Maintain a knowledge repository of clients, referrals, RFPs/RFQs, prospects, and presentations.
• Manage the department productivity and performance, achieving operating expense budget targets and other KPI’s as assigned.
• Prepare the annual Business Development budget and track the expenses against the budget.
• Accurate Budgetary sales projection and continuous tracking to ensure achievement.
• Increase overall sales efficiency and profitability through excellent salesmanship
• Collaborate with colleagues and peers on the marketing and Technical teams to improve overall customer experience and satisfaction.
• Build strong relationships with customers, outside business contacts, and company stakeholders.
• Generate customer-specific sales presentations
• Develop and implement a customer visitation schedule
• Ensure constant customer and or segment-specific communication
• Ensure business-related risks are identified, measured, and mitigated.
• Participate in industry forums, client discussions, and conferences as a representative of the organization
• Stay up to date on company best practices, policies, services, pricing, and promotions
• Foster team spirit through the establishment of a suitable coaching and working environment.

Minimum Knowledge, Skills, Qualifications, and Experience required for this Role.

• Bachelor’s degree in Business Management or Administration, Finance, Accounting, Marketing, or related Laboratory Science field from a recognized university.
• More than 3 years of proven experience working as a Business Development Officer/Sales/Marketing or similar role.
• Excellent reporting and presentation skills
• Excellent written and verbal communication skills. ‘ANALABS’
• Excellent People skills
• The ability to travel to meet clients, attend conferences, and research new markets as needed.