Job Objective/Purpose

To enhance growth of the products and services through marketing.

Key Responsibilities

• Establish relationships with CHP (Community Health Promoters), Doctors, discharge planners, etc to establish referral sources.
• Analyze the potential of the company’s service area to determine target markets, visitors, doctor’s offices, hospital discharge desks, Assisted Living facilities and other possible sources of referrals to present Agency credentials and obtain patient referrals
• Attend education seminars with an intention to market Avenue Homecare and Pharmacies Products
• Perform community liaison activities with referral sources such as hospitals, home healthcare, skilled nursing and assisted living facilities
• Develop and maintain referral relationships and follow up with client prospects
• Manage the profitability of the business
• Develop and execute business development and marketing activities
• General sales duties including achievements of financial goals and sales quotas
• Analyze the potential of the company’s services area to determine target markets
• Develops Marketing plan, identifying priorities and sets a reasonable timetable
• Implement a marketing plan staying within an established timetable
• Maintain professional, supportive and responsive interpersonal communication skills
• Introduce new hospital internship partners as well as maintaining the relationship with existing ones

Personal Specifications

• Degree in a Business-related field
• 2 years’ experience with at least 1 year experience in a business development or community outreach role preferably in a hospital environment
• Homecare, Retail Pharmacy and administrative work experience strongly preferred
• Strong computer and phone skills (Word, Excel, Outlook, Google Workplace etc)
• Excellent communication skills both written and verbal
• Knowledge of Homecare and Retail Pharmacy operations
• Positive, outgoing and friendly attitude with ability to talk with community leads/referral partners and work in a team environment