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29 Nov 2023

Business Development Officer – Retail Business at Madison Group Limited

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Job Description

Madison Group Limited is a locally owned financial services holding company that specializes in Insurance and wealth management services. The Group comprises of Madison Life Assurance Kenya Limited, Madison General Insurance Kenya Limited, and Madison Investment Managers Limited. Madison Life Assurance Kenya was originally incorporated under Kenyan Laws in 1988 as Madison Insurance Company Limited (MICK) after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation.

About Job

The Business Development Officer – Retail Business will be located at Madison’s Head office. The officer will report to the Assistant Business Development Manager and will work closely with the team to maximize business generated from targeted Retail markets.

Key Responsibilities

Key responsibilities for the position are as hereunder:

  • Grow sales of Unit Trust Funds and Segregated Investment products marketed to the Retail Business Sectors ( Salaried,  Affluent and High net worth clients).
  • Grow the number of Retail clients and maintain a high level of client relationship.
  • Work closely with the marketing team to manage marketing activities of the Retail Business Sectors.
  • Generate production from the Retail Business sectors.

Key Responsibilities

Under the guidance and support of the Regional Business Development Manager
and the Head of Branches, the Branch Manager will:

  • Build and maintain a sales force for the branch in accordance with company’s manpower growth and development plan.
  • Ensure the Branch revenue budgets and the appropriate product mix ratios are achieved as per the company’s set objectives.
  • Manage and direct a sufficient number of Unit managers and Agents, to ensure smooth running of the Branch.
  • Help Unit Managers and agents identify and develop appropriate markets in line with the market development strategy for the Branches Business Unit.
  • Ensure that agents are professionally trained to sell and service the company’s products as per the company’s training guidelines.
  • Assist Agents and Unit Managers in setting and achieving progressive performance goals.
  • Implement the training and development guidelines for Agents and Unit Managers in accordance with the company’s established business plans.
  • Ensure maximum utilization and accountability of all available company resources at the Branch in all areas of management, Branch administration, development, training and customer service.
  • Under the guidance and support by the Regional Business Development Manager and Head of Branches, assume overall responsibility for the management and administration of the Branch office so that it will be a profitable center, in accordance with guidelines, plans, and projections of the Company.
  • Ensure that retention level of the branch business is meeting the Company’s standards as set out from time to time by the Company.

Qualifications, Experience and Competencies

Qualified candidates are expected to possess the following

  • A minimum of a business degree in a related field; additional qualifications in sales and marketing would be an added advantage.
  • Training on sales and marketing.
  • 2 years’ experience in Retail or B2C sales and marketing preferably in the financial services industry.
  • A high degree of maturity and self-drive.
  • Capacity in sales generation and in building client relationships.
  • Adequate presentation and communication skills.


Method of Application

Submit your CV, copies of relevant documents and Application to  [email protected]
Use the title of the position as the subject of the email

Closing Date : 8 December. 2023





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