12 Aug 2026

Category Development Lead – Diaper (NPD Sales) at CDL Human Resource – 7 Slots

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Job Description

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Category Development Lead – Diaper (NPD Sales)-Eastleigh

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay

 

Category Development Lead – Diaper (NPD Sales)- Thika

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay

 

Category Development Lead – Diaper (NPD Sales)-Kericho

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay

 

Category Development Lead – Diaper (NPD Sales)- Eldoret

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay

 

Category Development Lead – Diaper (NPD Sales)-Coast Region

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay

 

Category Development Lead – Diaper (NPD Sales)-Matuu

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay

 

Category Development Lead – Diaper (NPD Sales)-Emali

About the Role

  • We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
  • The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
  • Candidates must currently reside in the assigned location or willing to relocate.

Key Responsibilities

  • Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
  • Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
  • Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
  • Identify new business opportunities and expand product distribution and market penetration.
  • Drive product availability, visibility, merchandising, and in-store execution across the territory.
  • Develop strong relationships with key trade partners and negotiate commercial terms where required.
  • Monitor competitor activities, pricing, promotions, product launches, and market trends.
  • Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
  • Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
  • Monitor distributor and retailer performance and ensure effective stock availability.
  • Conduct regular market visits and territory mapping to identify growth opportunities.
  • Maintain an accurate sales pipeline, forecasts, and territory performance reports.
  • Track achievement against sales targets and implement corrective actions where required.
  • Build and maintain a strong network across the assigned market.
  • Travel extensively within the assigned territory to manage customers and identify new opportunities.

Mandatory Requirements

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales.
  • MANDATORY: Recent experience selling diapers within the last two (2) years.
  • Strong experience managing distributor, wholesale, and retail channels.
  • Proven track record of achieving and exceeding sales targets.
  • Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
  • Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
  • Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
  • Strong communication, negotiation, selling, and relationship-management skills.
  • Commercially driven with strong business development and market-expansion capabilities.
  • Willingness to travel extensively within the assigned territory.

Compensation

  • Fixed Salary
  • Variable Pay: Up to KES 50,000 per month based on performance

Variable Pay Structure:

  • Above 50% target achievement – 20% of Variable Pay
  • 51%–70% target achievement – 50% of Variable Pay
  • 100% target achievement – 100% of Variable Pay


Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : August 31, 2026





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