Key Responsibilities:

• To provide leadership in the development and implementation of KTB’s strategic direction including growth of tourism arrivals, revenues and brand awareness.
• To develop and recommend to the KTB Board of Directors strategies including annual business plans and operating budgets.
• To develop and coordinate marketing strategies including defining and focusing on tourism markets that have the highest return.
• To identify tourism market needs and trends and present to stakeholders.
• To manage KTB’s human resource and other assets to ensure appropriate management structures and policies are developed and implemented within the organization for sustainability.
• To improve funding for marketing from both public and private sector to a globally competitive level while ensuring prudent financial management in line with the Public Finance Management Act and best practice.
• To manage KTB’s financial, operational, risk and crisis management systems to ensure that they are professional, workable and sustainable.
• To advise the Board of Directors on the performance of the institution and all matters relating to KTB’s strategy.
• To foster harmonious working relationships and maintain business networks with local, regional and international stakeholders.
• To provide proactive public relations and enhance KTB’s corporate image.
• To co-ordinate timely preparation of business related proposals, financial reports and annual budgets submissions for review by the KTB Board.

Requirements

Knowledge and skill :

• Experience in strategic planning and execution of business strategies.
• Skills in examining and re-engineering operations and procedures with strong ICT knowledge and social media management skills.
• Ability to develop financial plans, interpret and report financial data and manage resources.
• An individual with strong leadership qualities, a track record of innovation and creativity with the ability to manage change.
• Dynamic and strategically minded individual with a passion for performance and who is able to motivate teams and simultaneously manage several projects.
• Ability to engage and relate with the KTB Board of Directors, Management, Government, the private sector tourism industry and other stakeholders.
• Excellent people management, interpersonal, negotiation, conflict management, communication and presentation skills.
• Have strong risk assessment and management skills.
• A strong marketing background in travel and tourism and knowledge of the international tourism source markets will be an added advantage.
• A strong understanding of long haul destination marketing and involvement in a successful long haul destination Tourism Board in a senior position will be an added advantage.
• A strong understanding of the international travel industry which includes the airline industry, cruise ship industry and travel companies will be an added advantage.

Key qualifications and experience:
The ideal candidate must possess the following:

• Bachelor’s degree from a recognized university.
• Master’s degree in Business or Marketing or related field.
• At least 12 years working experience with at least 10 years at senior management level in the tourism, hospitality or related sector.