JOB PURPOSE

This individual will play a pivotal role in shaping our clients’ brand narratives and driving the agency’s growth through innovative and forward-thinking strategies. The ideal candidate will be a visionary brand innovator with a proven track record in brand innovation, strategic thinking, client presentation, and pitching.

DUTIES AND RESPONSIBILITIES

Brand Innovation.

• Lead the agency’s brand innovation initiatives, consistently pushing the boundaries of creativity to elevate our clients’ brands.
• Champion innovative thinking within the team, fostering a culture of continuous improvement and creativity.
• Collaborate with cross-functional teams to execute innovative brand campaigns and strategies.

Strategic Thinking.

• Develop and communicate the agency’s strategic vision, aligning it with the broader business objectives.
• Formulate and execute strategic plans to drive agency growth and market leadership.
• Monitor industry trends and emerging best practices, providing thought leadership and insights.

Client Presentation and Pitching.

• Create and deliver compelling client presentations, showcasing innovative strategies and solutions tailored to each client’s unique needs.
• Lead client pitches and proposals, effectively articulating our value proposition and securing new business opportunities.
• Nurture strong client relationships, ensuring client satisfaction and repeat business.

Partnerships, Alliances and Business Growth.

• Identify and establish strategic partnerships and alliances that can enhance the agency’s capabilities and offerings.
• Negotiate and manage partnerships to drive mutual business growth and success.
• Identify growth opportunities, develop business expansion strategies, and drive revenue growth.

Data and Analytics.

• Utilize data-driven insights to inform and optimize brand strategies, ensuring measurable and impactful results.
• Develop and maintain robust analytics and reporting systems to monitor the success of brand initiatives.

Fundamentals of Marketing.

• Possess a strong understanding of marketing principles and the ability to integrate them into brand innovation and strategy.
• Collaborate with the internal team to ensure synergy between brand innovation and marketing efforts.

Team leadership and development.

• Provide leadership and mentorship to the team, fostering a culture of creativity, collaboration, and excellence.
• Lead, mentor, and inspire a high-performing team to achieve collective goals and objectives.
• Provide guidance and support to team members, fostering professional growth and development.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• Bachelor’s degree in marketing, Business, or a related field.
• A master’s degree is a plus.
• Proven experience of 6-10 years in brand innovation and strategy within a brand and communication agency or a related industry.
• Strategic and innovative thinker with the ability to translate vision into actionable plans.
• Exceptional business acumen, with a focus on data-driven decision-making.
• Strong track record of successful client presentations, pitching, and relationship management.
• Deep knowledge of marketing fundamentals and industry trends.
• Excellent communication, leadership, and team management skills.
• Membership in the Marketing Society of Kenya is an added advantage.