About the Role:

The CRO will play a pivotal role in shaping the future of our company. You will be responsible for developing and executing comprehensive sales and business development strategies to drive top-line growth in Kenya and beyond. This is a senior leadership position requiring a strategic thinker with a proven track record of scaling direct-to-consumer brands. You will lead a high-performing team, fostering a culture of collaboration and innovation.

Key Responsibilities:

• Develop and implement a data-driven growth strategy that aligns with the company’s overall vision.
• Lead and manage a high-performing sales and marketing team, fostering a culture of ownership, accountability, and exceeding expectations.
• Identify and prioritize key revenue channels, including B2C sales, partnerships, and potential new business models.
• Cultivate strong relationships with key partners and industry stakeholders.
• Analyze customer data and market trends to identify customer pain points and translate them into innovative revenue opportunities.
• Oversee pricing strategy and ensure alignment with overall business goals.
• Develop and implement robust sales methodologies and processes to optimize efficiency and drive results.
• Set up OKRs and track KPIs and hold teams accountable for meeting established goals.
• Build and maintain a strong sales pipeline, driving consistent and sustainable revenue growth.

Qualifications:

• Experience in a leadership role within the e-commerce or direct-to-consumer industry, with a proven track record of scaling revenue.
• A keen understanding of local customer needs and pain points and the ability to translate them into revenue opportunities.
• Demonstrated expertise in developing and executing successful sales and business development strategies.
• Strong leadership skills with the ability to motivate, inspire, and coach a high-performing team.
• Exceptional communication and presentation skills to effectively communicate vision and strategy to stakeholders across all levels.
• Data-driven decision-making skills with the ability to translate insights into actionable growth strategies.
• Strong analytical skills and the ability to identify and capitalize on market opportunities.
• A strategic mindset with the ability to think both long-term and short-term.
• Entrepreneurial spirit with a bias towards action and a “get things done” mentality.
• Passion for the grocery industry and a desire to disrupt the traditional model.
• A proven track record of building and managing high-performing teams within a fast-paced environment.
• Strong understanding of marketing principles and their integration with sales strategies.
• Experience in the online grocery industry is a plus.