Role Purpose:

The commercial baker drives commercial baking products and solutions adoption, customer engagement, and sales growth across the Modern Trade and General Trade channels through baking demonstrations, recipe development, technical support, and training. The role contributes to commercial growth by working closely with customers, sales teams, distributors, and internal stakeholders to position Unga products and solutions as the preferred market choice.

Key Duties and Responsibilities:

Customer Engagement & Technical Support

• Conduct baking demonstrations, test bakes, and product application sessions for customers and prospects
• Provide technical baking support and troubleshooting to customers to improve product performance and customer satisfaction
• Train customers on proper product usage, recipe optimization, and baking techniques
• Support customers in developing new recipes and applications using Unga products

Sales & Business Development

• Support the commercial team in driving volume and revenue growth across HORECA and GT channels
• Assist in onboarding new bakery customers and expanding product penetration within existing accounts
• Support customer activations, exhibitions, roadshows, and promotional activities
• Identify customer opportunities and market trends to support category growth

Product Quality & Innovation

• Monitor product performance in the market and provide customer feedback to internal teams
• Collaborate with QA, R&D, and Production teams on product improvement initiatives
• Support new product launches and customer trials
• Ensure product consistency and adherence to quality standards during demonstrations and customer engagements

Training & Capability Development

• Conduct internal training for sales teams and merchandisers on bakery products and applications
• Develop training materials and baking guides for customers and internal teams
• Build customer capability through continuous engagement and practical support

Reporting & Market Intelligence

• Prepare reports on customer visits, demonstrations, market feedback, and competitor activities
• Track product performance and customer adoption trends
• Share actionable market intelligence with commercial and technical teams

Job Requirements

Educational Background & Experience

• Degree in Food Science, Baking Technology, Hospitality, Culinary Arts, or related field
• Minimum 3 years’ experience in commercial baking, bakery operations, or FMCG bakery technical support
• Strong understanding of bakery ingredients, dough handling, and bakery production processes
• Experience working with HORECA customers, bakeries, or distributors is an added advantage
• Valid Driver’s License

Key Attributes / Competencies

• Strong baking and product application knowledge
• Customer engagement and relationship management skills
• Demonstration and training capability
• Strong communication and presentation skills
• Commercial awareness and business acumen
• Problem-solving and analytical skills
• Planning and organizational skills
• Results-oriented and self-driven
• Collaboration and teamwork