Overall Job Purpose:

• Under the direction of the Communications and Advocacy Lead, the Communications and Advocacy Apprentice will work to strengthen the organization’s outreach and connection with its audience by creating compelling content, designing eye-catching visuals, and maintaining consistent brand messaging

Job Description

• Akili Dada’s Communications and Advocacy Apprentice role is pivotal in enhancing the organization’s visibility and engagement across various digital platforms.

The Apprentice will work with Communications Associate- Digital to achieve the below responsibilities:

• Content Creation: Develop innovative and engaging content for Akili Dada’s websites, social media platforms, and blog pages.
• Writing: Draft compelling newsletters, blog posts, press releases, and other communication materials.
• Graphic Design: Create eye-catching social media graphics and illustrations that enhance Akili Dada’s digital presence.
• Brand Collateral Design: Design and roll out a wide range of engaging documents, presentation templates, IEC materials, merchandise, and other branding and communication materials for both internal and external communication purposes
• Digital Platform Management: Support the maintenance of the organizations’ website and manage presence on Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Content Scheduling: Assist in planning and scheduling social media posts to ensure timely and relevant content delivery.
• Social Media Engagement: Maintain contact with external audiences through direct messages on social media, ensuring a 24-hour response rate.
• Analytics and Reporting: Monitor social media metrics and website analytics to provide regular performance reports and insights.
• Brand Consistency: Collaborate with the Communications Associate to develop and maintain a consistent brand identity across all printed and digital materials.

Qualifications

• Currently pursuing or recently completed a degree in Communications, Public Relations, or a related field.
• Experience with graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Strong writing skills with the ability to create engaging and compelling content for various platforms.
• Proficiency in using social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube) and content management systems.
• Strong attention to detail.
• A keen eye for design and creativity.
• Eager to learn.
• Passionate about working with programs for girls and young women.