Basic job summary

To develop and implement digital strategies to drive engagement in campaigns, membership growth and education enrolment across existing and new platforms including Facebook, Twitter, Instagram, LinkedIn and others.

Duties & Responsibilities

• To develop the social media strategy for corporate platforms of the University
• To implement content development for the University’s communication channels: Website, Facebook, Twitter, Instagram and LinkedIn, in line with the strategic pillars.
• Collate all requests, develop and monitor performance of the University digital campaigns throughout the year.
• Develop social media communities and online discussions to increase the University engagement rate.
• Compile analytical reports for the team showing results (Return on Investment)
• Liaise with other departments to standardize social media content on their different Facebook pages.
• Form key relationships with influencers across the social media platforms.
• Monitoring trends in the dynamic digital media space.
• Mentorship duties for interns attached to the department on a constant basis. This grows the pipeline for potential employees.
• Develop a monitoring mechanism for emerging crisis and or feedback on university channels for ease of responding in time.

Requirements

Minimum Academic Qualifications

• Bachelor’s degree in Communications, Masters is an added advantage.
• Good writing and editing skills

Experience

• At least 3 years’ experience in writing content for blogs, newspapers, websites and different social media channels

Competencies and Attributes

• Excellent writing skills and writing skills
• Critical thinking
• Analytical skills
• People Skills
• Excellent command of written and spoken English and Kiswahili.
• Integrity and strong interpersonal skills
• Strong attention to detail and ability to follow through with a high level of accuracy