CARE Kenya seeks to engage an experienced Communications consultant who will strengthen visibility, craft impactful messaging, and support donor engagement through high-quality materials, events, and strategic partnerships. This consultancy will ensure that CARE Kenya’s voice is consistent, professional, and aligned with its programmatic pillars and cross-cutting ambitions, ultimately driving resource mobilization and long-term sustainability.

Scope of Work

The consultant will be responsible for:

• Strategy Development: Draft and implement a comprehensive communications and visibility strategy.
• Content Creation: Produce high-quality materials (press releases, newsletters, reports, social media content, website and YouTube content, success stories).
• Media Engagement: Build and maintain relationships with media houses, journalists, and influencers.
• Digital Presence: Manage and optimize social media platforms and website content.
• Capacity Building: Train staff on effective communication, branding, and media engagement.
• Event Support: Provide communications support for workshops, conferences, and campaigns.
• Monitoring & Evaluation: Track communication outputs and outcomes, providing regular reports.

Deliverables

• Communications and visibility strategy document.
• Monthly content calendar and social media analytics reports.
• Press releases, newsletters, and success stories.
• Media coverage reports.
• Training sessions and capacity-building materials.
• Final reports summarizing achievements, lessons learned, and recommendations (internal and external reports)

Qualifications & Experience

• Degree in Communications, Public Relations, Journalism, or related field.
• Minimum 10 years of experience in communications, preferably in NGOs or development sector.
• Strong writing, editing, and storytelling skills.
• Experience with digital media management and analytics.
• Proven ability to engage with diverse stakeholders, including government, donors, and communities.
• Excellent organizational and interpersonal skills.