JOB PURPOSE

The Communications and Media unit has a number of communication specialists – social media, media relations, graphics designers, event management and multi-media producers.
However, there is a need for a strong communications professional to support the team in writing copy for social media posts, scripts for media interviews, support film and photography, assist produce social media assets for campaigns and coordinate media monitoring.

There is also need for a good writer to help simplify programme reports and data to simpler language and format for public dissemination.

The intern will help the unit achieve consistency, clarity and well-written media content, including running a social media campaign in collaboration with the partnerships team. This will be a critical success in helping the Kenya Country Offices to increase its social media presence as well as ensure written content is appealing and captures the hearts and minds of our audiences – including donors, governments, private sector, citizens and media.

KEY ACCOUNTABILITIES

Working with the social media producer to research, curate and produce content. Take lead in production of content for Facebook (new account being processed); Produce social media campaign assets well written and disseminated on social media channels (LinkedIn, Twitter, Facebook). Produce at least 3 well written stories of Changing Lives in Kenya, alongside a series of good multimedia content for reports, social media and the corporate website.

Media monitoring – both mainstream and social media. Use corporate listening tool (Brandwatch) to monitor engagements; Report any potential reputational risk issues in the press and point out content that KCO should engage with.

Contact databases. Create and maintain a comprehensive media list (Nairobi and County-based); Create and update contact list of County Communications Officers/Directors from WFP’s priority counties; and a list of Communications Officers with key Cooperating Partners

Filming and photography. Support content gathering missions; Upload content on the multimedia hub, well captioned and metadata correctly filled, signed consent forms, etc.

DELIVERABLES

• Quality social media assets created and published and enhanced reporting (metrics)
• Kenya Country Office’s (KCO) stories published in Regional Bureau in Nairobi and HQ platforms
• Key persons’ contacts captured in KCO’s databases

SUCCESS CRITERIA

How will we define success? What is the intern’s project aiming to do for the organization?

• Social media assets created and published and monitoring enhanced
• Quality in-depth stories written or filmed and published
• Contact lists updated with key persons of interest (e.g. specialized journalists – nutrition or food security)
• Photo and video assets uploaded correctly and on time for global users

STANDARD MINIMUM QUALIFICATIONS

Education: Completed or in the final year of your Bachelor’s degree in Communication of Journalism.

Knowledge and Skills:

• Working knowledge of Adobe Creative Suite, Canva, Wochit

Language: Fluent in written and spoken English and Kiswahili is required