Key Purpose Statement

The Communications Manager will be mandated with :

• Executing the External communication deliverables in the CCBA reputation strategy, which includes developing a media plan to profile CCBA’s thought leadership, generating positive media coverage and advocacy for the business.
• Executing the Internal communication deliverables by owning and leading employee communication across the business and building relationships with key internal customers.

Key Duties & Responsibilities

• Act as an expert and internal consultant on both internal and external communication practices and trends by
• Continuously researching and learning about the current thinking on internal and external communication
• Introducing new communication practices, ideas and trends into the enterprise in line with the Group’s communication strategy.
• Acting as an internal consultant on aspects of corporate communication and reputation management
• Formulating and socialising plans and approaches that outlines the vision and solutions to improve communication throughout CCBA – KE.
• Formulating budgets and managing and monitoring budgets assigned to internal and external communication projects

Create an enabling environment for the continuous management and improvement of communication in CCBA-KE by:

• Executing the relevant internal and external communication frameworks for CCBA – KE.
• Develop relevant stakeholder maps with internal business partners.
• Develop key internal and external messages based on corporate narrative and support change management to drive culture.
• Manage strategy, content and execution of major announcements, launches and events (both internal and external).
• Developing and distributing handbooks, job-aids, and work procedures
• Collaborate with and guide relevant agencies to ensure delivery of key outputs.
• Create briefing documents for all external facing engagement

Execute communication channel strategy by:

• Operationalise integrated, omni-channel communication plans.
• Ensure monthly reporting on media monitoring targets and metrics and design remedial interventions where required
• Plans and implements effective communication methods.
• With the Group’s Communication Leads, develop a communication content plan based on channel interplay.
• Develop and implement relevant and credible content which is contextualised per audience.

Ensure the implementation and deployment of communication practices and initiatives by:

• Partnering with function leads to draft, edit and distribute company-wide communication
• Clearly defining the required timing, audience and distribution methods of all internal communication is appropriate.
• Using influencing skills to standardise communication solutions

Measure and track the impact of internal and external communication targets and metrics by:

• Using and applying international, local and industry best practices that apply to internal and external communication in alignment with the Group office to determine reasonable metrics and targets.
• Socialising, debating, and agreeing the target metrics for communication in CCBA -KE
• Track and measure the outcomes and effectiveness relevant to different communication channels and campaigns.
• Gather employee feedback and leverage data to drive continuous improvement of internal communication efforts.

Establish relationships with and engage relevant stakeholders by:

• Identifying relevant media role players, platforms, PR agencies, media monitoring agencies, representatives of media publications, journalists, editors and other relevant role players
• Contributing and collaborating when assigned to project teams and engaging with fellow project team members.
• Become deeply embedded in the business and gain understanding of the business strategy.
• Engage regularly with key stakeholders on internal communication issues.
• Build relationships and networks across the organisation
• Partner with key stakeholders to ensure message consistency in functions such as HR and Supply Chain.
• Engaging in Communication workshops and meetings to share approaches, plans and roadmaps.
• Meeting regularly with the Communication team members and his/her manager to report progress, raise issues and brainstorm solutions.

Act as a responsible corporate citizen and member of the PACS team by: 

• Attending team meetings and workshops and contributing ideas and comments.
• Preparing and delivering updates and reports as required by executive management and the business.
• Performing required administrative requirements such as reports, time sheets, leave requests, performance progress feedback and general requests

Skills, Experience & Education

Qualifications

• Minimum requirement: Degree in communication, journalism, public relations or related field.

Experience

• 5 to 8 years experience in a corporate communication or agency environment with exposure to employee communications, publications, intranet, digital media, digital platforms and related areas.
• Membership to a professional body.