Main Responsibilities

Strategic Execution

• He/She will be instrumental in implementation of Jacaranda’s communications strategy ensuring key stakeholders within national and county governments are well-informed about our maternal and newborn health program progress.
• With support from Partnership and Program teams, package our content in a compelling way to help us inform and persuade policy makers, including local donors and government partners, about the value of Jacaranda’s solutions for improving maternal and neonatal survival.
• Regularly engages cross-functional teams, influencing and driving the execution of communication strategies in support of Jacaranda’s overall strategic priorities.

Content Development

• Produce a variety of high quality content and compelling stories across multiple platforms, with a focus on using storytelling and data visualization tools to influence decision making and support across our strategic audiences in Kenya.
• Design and execute communication plans to support various projects across the organization that promote our work in counties.
• Regularly design and publish content for our website as well as proposing external channels that we can use to drive our engagement across our Kenyan audience.

Multimedia

• Own and lead our digital execution across the year -driving our engagement across various digital channels that reach our local Kenyan audiences.
• Contribute and lead all our social media and marketing campaigns throughout the year, ensuring we achieve our set KPIs.
• Create high quality multimedia content for dissemination across our strategic Kenyan audience.

Media Engagement and Event Management

• Lead implementation of targeted media publicity, working closely with the Senior Marcomms coordinator to execute an effective and measurable campaign plan.
• Provide strategic support for media engagement and advocacy efforts, handling media training, interview requests and crafting appropriate responses to media.
• Producing media kits to effectively communicate Jacaranda’s key messages and value proposition to our strategic audiences.
• Preparing press releases to announce new achievements, project initiatives and county-led events.
• Develop talking points to support Jacaranda’s leadership teams speaking engagement with external audiences.
• Promote Jacaranda’s brand position by supporting in the development and execution of Jacaranda-led events, webinars, conferences and meetings.

Internal Communication

• Lead in implementation of our internal communication strategy, providing support to the senior marcomms coordinator in developing relevant content pieces, campaign materials, knowledge management and training materials when need be.
• Provide capacity building and guidance to internal teams around communication processes and brand guideline procedures to promote internal teams to operate more independently.
• Collaborate cross-functionally with HR, Heads of departments and teams when required to provide strategic communications support.

Requirements

Qualifications

• 7+ years of experience in a public relations or communications role.
• Candidates with working experience with the media in Kenya are strongly favored.
• Candidates with previous experience within the health sector, non-profit environment, or managing government stakeholders strongly favored.
• Proven ability/experience with working in fast-paced working environments.
• Interest and experience in working in multidisciplinary, culturally diverse teams.

Skills Required

• Excellent communication, interpersonal and people skills.
• A motivated self-starter, who can work independently and deliver.
• Ability to design and implement multimedia and digital content on platforms such as WordPress, MailChimp, and social media channels.
• Exhibit strong strategic thinking capabilities, with a focus on being solution-oriented to adapt communication strategies and activities based on changing scenarios and partner needs.
• Exceptional organizational and project management skills: must be able to juggle multiple projects, supporting multiple teams across the organization.
• Excellent writing skills with the ability to craft content for a diverse range of materials such as technical briefs, non-technical documents, fact sheets, newsletters, press releases, blogs, video and website content.