Key Responsibilities:

Planning and Reporting

• Collaborate with the Communications Manager to strategize and execute communication content plans for the Programs/projects of the Livelihood & Resilience Technical Program.
• Participate in the design of communications business plans and initiatives that ensures the program delivers on high-value results.

Content Development for IMARA, RESAF, and CRIFSUP

• Craft Compelling Narratives; Develop and curate high-quality stories centered on the programs with a focus on children that showcase the tangible impact of World Vision’s initiatives. These narratives should be tailored for optimal engagement across digital platforms and be suitable for marketing, fundraising, and public outreach campaigns, Media, Internal, Emergency & Advocacy
• Curate Topical and Timely Content focused on Climate Change; Identify and generate content that aligns with the programs’ core priorities, ensuring relevance to global events, awareness days, and significant moments. This proactive approach aims to engage audiences effectively and deepen their connection with our programs.
• Centralized Content Dissemination; Systematically share and distribute developed stories and content, ensuring that the material is accessible through recognized and approved information management systems.
• Uphold Organizational Protocols in Content Creation; Ensure that all content adheres to World Vision’s safeguarding guidelines, brand guidelines, and other pertinent protocols to maintain the organization’s integrity and protect its beneficiaries.
• Engage in Feedback Loops and Audience Analysis; Regularly gather feedback on released content, analyze audience responses, and adjust content strategies based on these insights to optimize engagement and resonance with the target demographics.
• Stay Updated with Content Development Trends; Invest time in continuous learning and professional development to stay abreast of the latest trends in content creation, storytelling, and digital engagement, ensuring the programs remain current and effective.
• Collaborate with Multimedia Teams; Work closely with video, photography, and design teams to ensure cohesive multimedia content production, optimizing the narrative and visual appeal for maximum audience impact.

Media Relations

• Develop and maintain key media contacts and build strategic relationships with media in Kenya, including international correspondents.
• Proactively pursue opportunities to pitch compelling story ideas including press releases to the media.
• Facilitate and coordinate the program’s engagement with the media in Kenya to position the programs as credible voices for children and voice of authority on advocacy, humanitarian and development issues.
• Coordinate, plan and facilitate media visits to World Vision’s programmes

Others

• Participate in Trans teams and support other initiatives by partners in the spirit of integration
• Any other duties as might be assigned from time to time

KNOWLEDGE/QUALIFICATIONS FOR THE ROLE

• Bachelor’s degree in Communications, Marketing, Journalism or a related discipline
• At least 5 years of working experience as a writer/reporter in media company or an international development organization focus on communications
• Experience in writing and producing content for NRM/Environment and Climate Change (ECC) and other L&R initiatives will be preferred
• Excellent writing, editing and photography skills.
• Experience creating content for digital platforms i.e. websites and social media. Experience in media, the humanitarian sector and donor engagement.
• Strong working knowledge of Microsoft office Agile, proactive and driven personality.
• Demonstrates creativity and innovation.
• Ability to achieve results working in a multicultural context and with diverse teams.
• Ability to work harmoniously within teams, meet tight deadlines under pressure.
• Strong collaborative, networking and influencing skills. Strong planning and organizational skills.
• Photo editing skills are desirable
• Media Council of Kenya accreditation
• Public Relations Society of Kenya Member