The International Center for Research on Women (ICRW) has been the premier applied research institute focused on women and girls for the last four decades. ICRW works with partners to conduct empirical research, build capacity, and advocate for evidence-based practical solutions to change policies and programs. Headquartered in Washington, D.C., and with regional offices in South Asia and Africa, ICRW conducts research to inform policies and programs seeking to alleviate poverty, promote gender equality and protect the rights of women and girls.

Key Tasks

• Assess existing materials to identify effectiveness, gaps, and areas for improvement, ensuring alignment with strategic goals.
• Conduct thorough research to understand the preferences and communication channels of key stakeholders like donors, partners, and government entities.
• Develop strategies for engaging with media to enhance visibility and articulate ICRW Africa’s narrative of change.
• Create and implement effective communication products and systems that support program objectives and facilitate stakeholder engagement.
• Provide training to enhance team skills in strategic communication, including the development of a comprehensive training module for staff and partners.
• Create compelling and impactful content that resonates with key audiences
• Ensure that messaging is clear, impactful, consistent, and strategically aligned across all platforms.

Deliverables:

• Detailed annual communication plans that align with ICRW Africa’s strategic goals.
• Generate dynamic content across various platforms to effectively communicate the impact of ICRW Africa’s work.
• Establish metrics and tools to monitor the effectiveness of communication strategies and adapt approaches based on feedback and results.