Key Responsibilities

• Content Strategy
• Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics
• Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs
• Localize acquisition content for different regions, languages, and crop seasons
• Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education
• Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams
• Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns
• Lifecycle Marketing & Channel Optimization

Own and optimize lifecycle communication across:

• Push notifications
• In-app journeys (Plotline)
• WhatsApp and other emerging channels
• Design and run A/B tests on message timing, tone, format, creatives, and personalization
• Define segmentation logic and campaign triggers based on behavior, geography, and crop context
• Partner with design and product teams to ensure high-quality, conversion-focused creatives
• Establish best practices for cadence, frequency, and fatigue management
• Social Media & Content Growth
• Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance
• Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall
• Track and optimize performance across reach, engagement, follower growth, and conversions
• Experiment with content formats to create top-of-funnel awareness and product pull
• Brand & Cross-functional Collaboration
• Maintain a consistent FarmerChat brand voice across all user touchpoints
• Stay updated on agri-tech, content, and digital marketing trends to inform campaigns

What We’re Looking For

• 3-4+ years of experience in growth, product, or performance content
• Strong understanding of digital marketing funnels and lifecycle marketing
• Experience with MoEngage, or marketing automation platforms (preferred)
• Excellent writing and storytelling skills in regional languages.
• Data-driven mindset with experimentation experience