The incumbent will be expected to perform the following duties:

• Utilize social media analytics tools to gather insights, analyze social trends, segment audiences, and develop strategies to mitigate the spread of misinformation and disinformation in the African region (francophone countries)
• Monitor and provide real-time data and robust analytics on media coverage in relation to WHO’s programmatic priorities and humanitarian emergencies to better understand audience’s perception on key issues such as vaccination, in relation to key performance indicators, including the volume of media coverage, sentiment analysis, engagement metrics, conversation drivers, among other key metrics.
• Generate reports with key trends and insights to present to senior management teams, colleagues and partners from the African region, providing a quick overview of the coverage of interest for presentation and alert reports.
• Collaborate with the communication team to develop social media strategies that align with social listening findings and utilize social listening insights to refine messaging strategies and enhance predictive intelligence.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and impactful social media campaigns.
• Engage with Infodemic managers, partners, team members to help identify the most concerning trends and triangulate information on a weekly basis.
• Support capacity building activities at country and regional level on social listening, infodemic insights generation and reporting, and broader infodemic management for Francophone countries in line with Infodemic Management HQ training guidelines and packages.
• Provide technical guidance to country counterparts as requested.

Educational Qualifications:

Essential: First university degree in communications, journalism, sociology, anthropology, social sciences or related field.
Desirable: A master’s degree in communications, public health or related field.

Essential

• Minimum of 2 years in infodemic management/health communication or risk communication and community engagement with demonstrated work in social listening or data analysis or equivalent.
• Experience conducting training and capacity building activities in support of country offices in social listening and infodemic management.