What You’ll Do:

Content Creation & Production

• Develop high-quality content for social media platforms, websites, blogs, and marketing campaigns.
• Create compelling visual, video, and written content that aligns with brand guidelines and marketing objectives.
• Capture high-quality photos and videos during company events, activations, product launches, site visits, and customer engagements.
• Edit videos, graphics, and images for use across digital marketing campaigns and social media platforms.
• Produce both short-form and long-form content tailored to different audiences and digital channels.

Social Media Management

• Develop and manage content calendars in collaboration with the marketing team to ensure consistent publishing.
• Publish and optimize content across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and other relevant platforms.
• Monitor social media trends, emerging content formats, and platform updates to create timely and engaging content.
• Engage with online communities through comments, messages, and other interactions to strengthen brand presence where required.

Brand Storytelling

• Translate company products, services, and customer experiences into compelling stories that resonate with target audiences.
• Conduct interviews with customers, employees, partners, and stakeholders to develop authentic and engaging content
• Create customer testimonials, case studies, and success stories in collaboration with internal teams.

Campaign Support

• Support marketing campaigns by developing campaign-specific assets including videos, reels, graphics, blogs, and email content.
• Assist with influencer collaborations and partnership campaigns by producing high quality promotional content.

Performance & Reporting

• Monitor content performance using analytics tools and provide recommendations to improve reach, engagement, and conversions.
• Stay informed about competitor activities and industry trends to identify new content opportunities.

What You Bring:

Experience:

• Diploma in Marketing, Communications, Journalism, Media Studies, Graphic Design, Photography, Videography, or a related field.
• Experience in content creation, digital marketing, social media management, or a related role.

Creative Skills:

• Strong copywriting, storytelling, photography, videography, and visual content creation abilities.

Technical Skills:

• Proficiency in video editing, graphic design, and content creation tools such as Adobe Creative Suite, Canva, Cap Cut, Premiere Pro, or similar software.

Digital Marketing Knowledge:

• Good understanding of social media platforms, content strategies, platform algorithms, SEO fundamentals, and digital marketing best practices.

Communication:

• Excellent written and verbal communication skills with exceptional attention to detail.

Analytical Ability:

• Ability to interpret content performance metrics and optimize content based on insights and audience behavior.
• Initiative: Self-driven, highly organized, and able to manage multiple projects while meeting deadlines.
• Teamwork: A collaborative mindset with the ability to work effectively across departments and contribute creative ideas that support business objectives.

Key Performance Indicators (KPIs):

• Deliver agreed monthly content output, including videos, graphics, blogs, reels, photography, and other digital assets.
• Drive consistent growth in social media engagement across all key platforms.
• Contribute to lead generation through high-performing content that supports marketing campaigns.
• Maintain exceptional content quality while ensuring consistency with brand guidelines and messaging.
• Grow digital audiences and improve reach, impressions, and follower acquisition across social media channels.
• Achieve agreed content performance targets, including engagement, click-through rates, conversions, and other campaign objectives.