Job Overview:

The ideal candidate will be responsible for copy-writing, copy-editing, creating, improving, and maintaining content across multiple platforms and formats to drive sales, engagement, and positive customer behavior.

Responsibilities:

• Produce high-quality content for various platforms including emails, newsletters, websites, and social media.
• Collaborate with design and marketing teams to plan and develop site content, style, and layout.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Audit and optimize existing content based on analytics and keyword performance.
• Engage with key stakeholders to ensure brand consistency.
• Facilitate audience segmentation and tailor content to target specific markets and demographics.
• Take part in developing and execution of a content marketing strategy that aligns with the company’s broader marketing goals and initiatives.
• Analyze marketing metrics (e.g., conversion rates, web analytics) and integrate changes to content strategy as needed.
• Stay updated with content trends, consumer preferences, and advancements in technology.

Qualifications:

• Bachelor’s degree in Journalism, Communications, Marketing or a related field.
• Strong writing and editing skills, with attention to detail.
• Experience with content management systems, keyword research tools, and social media platforms.
• Ability to analyze data and provide evidence-based recommendations.
• Strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent communication and teamwork skills, with an ability to pitch creative concepts to stakeholders and team members.
• Proven experience as a Content Writer, Content Strategist, or a similar role is an added advantage.