Role Purpose 

• Develop and direct business strategies and plans to achieve the agreed topline, EBITDA and volume goals for the (relevant) country, consistent with overall sales and marketing strategy.
• Manage & support the customers performance evaluation, forecasting, credit management, GTM, development plans, registration, complaints, and pricing
• Improve and build product portfolio in the assigned area
• Support the Marketing activities & campaigns.

Accountabilities

• Develop and direct business strategies and plans consistent with overall marketing and sales strategy.
• Develop, Market Information, Budgets, Forecasts, Business Planning, Partnership Agreements
• Identify, define, establish and maintain influential relationships with relevant stakeholders and key crop value opinion leaders.
• Focus resources on growers and key influencers in the food chain – create pull approaches.
• Build relationships in value chain (identify the lead influencers).
• Identify key crop, product and market opportunities and threats.
• Support agents and growers with technical solutions on all aspects of key crop production.
• Investigate and manage complaints/claims to minimize financial loss (first line of contact for Syngenta).
• Develop the competence, motivation and commitment of Dealers and Agents through effective training, promotion and sales support aids.
• Keep abreast of market, trade and competitor activity in order to revise strategies to meet changing requirements.

Qualifications

Knowledge, Skills and Experience

General

The role requires a high focus on sales by building partnerships, managing relationships, motivating others and delivery of targets.

Critical Knowledge

• Good understanding of the business, key account management, the market and how to add customer value.
• Practical experience of developing and implementing sales strategies and plans.
• Knowledge of key financial and marketing concepts and principles.
• Sound business acumen and negotiating ability.
• Broad technical know-how of crops, products and farming practices. (minimum three years’ experience)
• Understanding of competitive environment.
• Bachelor’s degree in agriculture.
• Agribusiness experience, knowledge of Veg Seeds business is must.
• Solid experience MS Office, & Outlook.
• Excellent listening, operations, and presentation skills.
• Experience in delivering client-focused solutions based on customer needs.
• Customer relationship management skills.

Critical Technical, Professional and Personal Capabilities

• Applies effective grower, channel, and influencer segmentation.
• Develops/delivers innovative, customer-driven offers.
• Develops/implements sound value and transactional pricing based on customer perceived value.
• Delivers distinctive value proposition to customers.
• Manages distribution channels effectively.
• Develops/executes Account Plans.
• Understands market dynamics and competitive environment.
• Able to use market research effectively to understand the value chain.
• Understands customer needs.
• Understands channel structure and dynamics.
• Anticipates changes in the market and adjusts strategies accordingly.
• Analytical thinking skills.
• Influencing and negotiation skills.
• Communication and presentation skills.
• People/team management.