MAIN JOB PURPOSE:

Overview: 

The Assistant Customer Strategy & Planning Manager is responsible for developing category and channel strategy that supports the objectives of our business and brands, in line with customer expectations. Lead the development execution of the category strategy from a holistic 6P approach, focusing on place, promotion, and price.

JOB SUMMARY / RESPONSIBILITIES:

• BUSINESS DELIVERY – ensuring the CD teams operationalise the go-to-market plan to deliver the targets.
  • Allocate USG targets and investment to customer and channels.
• S&OP – Represents CD and the short-term forecast in S&OP process S&OP and leads delivery across CD teams.
  • Lead monthly forecasting process, report, and own pricing & promotions mix.
• IBP – Fully participates in the IBP process representing CD; Provides key inputs on CD issues and opportunities; and communicates the output of IBP to the CD teams so they can execute the plans with customers.
• CHANNEL STRATEGY – Creates the Channel Strategy for the categories and ensures this is owned cross-functionally by the CCBT/CLT. Ensures that the strategy is well understood internally by CCBT and the CD teams and is deployed across customers and channels.
  • Localise the category growth strategy.
  • Work closely with brand, CMI, and shopper marketing team to build customer story.
• NRM – Understands how NRM drives profitable growth for the business. Responsible for leading the review and continuous improvement cycle for Lever 4 (Promotions) and Lever 5 (Total Trade Spend).
  • Own Pricing & Promo strategy.
  • Lead monthly forecasting process and report and own Pricing & Promotions Mix
  • NRM: Input into L2, and Ownership of L3, L4 and L5
• CATEGORY STRATEGY – Integrates, shopper, customer and channel insights to localise the Category Growth Strategy (CFCS). Ensures that the strategy is well understood internally by the CD teams and is deployed across customers and channels.
• IPM – Represents the customer, the shopper, and the CD function in our innovation process.
  • Define innovation & launch plans to channels & customers
  • Execute locally and integrate with the trade teams to deliver best-in-class execution.
  • CAPABILITY – Responsible for implementing category management, and other core capabilities required to win by channel and customer.

KEY REQUIREMENTS

• Customer facing experience.
• Category experience (CCD/CSP/ TCM)
• Strong track record of performance