• Showcase Bayer value propositions and train partners and smallholder farmers on the ground
• Create demand for Bayer solutions via physical showcases and demos as well as support for digital channels
• Build Bayer and Dekalb brand value proposition in the region
• Based: North West side of Rift Valley

Key Tasks & Responsibilities:

• Deliver the mission for the region together with the customer facing squad
• Jointly manage the regional P&L with the customer-facing team
• Ensure that the regional 90-day sales goals including budget are achieved
• Support to identify most strategic retailers in the area
• Co-develop annual regional sales and campaign plans for the region with the team
• Establish demand generation trials and events on the ground aligned with regional plan
• Conduct trainings and support VBAs and lead farmers
• Coordinate w. seasonal demand creation workforce and partners
• Identify business opportunities and develop strategies to capture them.
• Identify volume and market share gaps/trends and feed into regional strategy
• Keep track of competitors activities and market changes and feed back to supporting units

Key Working Relations:

• Cluster Commercial Lead
• Customer Facing Squad (incl. digital / customer interaction / …) / other regions
• Value Proposition Unit Support Squad
• ComOps Unit Support Squad
• Partnership KAM and Tender Liaison / (new business squad)
• Farmers, VBAs, Stakeholders, Channel & Business Partners

Qualifications & Competencies:

• University Degree in Agriculture, preferably in seed or crop protection
• Relevant experience in crop agronomy, seeds and pest control practices
• Solid technical knowledge of varied agricultural practices and agronomic practices and understanding of local market environment.
• Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
• Ability to collaborate/communicate with and develop internal and external partnerships.
• Ability to work well in smallholder farmer markets.
• Highly motivated, creative, dynamic, and well organized.
• Proficiency in English and Kiswahili languages essential to facilitate communication at the official and ground levels
• Valid driving license – Class G (Motorcycle)