Job Ref. No: JLIL 419

Role Purpose

The role holder will be responsible for designing, governing, and executing enterprise-wide personalized customer engagement strategies across all products and customer segments. The role ensures consistent, relevant and datadriven communication across all customer touchpoints, including digital platforms, service channels and campaigns. This position plays a critical role in driving customer growth, retention, experience and revenue outcomes by leveraging advanced customer insights, segmentation and behavioural engagement techniques. The role is expected to deliver measurable commercial value and ROI and align customer communications with global financial services best practices.

Academic Background & Relevant Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, Finance, or related field.
• Certification in Digital Marketing, Customer Experience (CX), CRM, or Data Analytics is an added advantage.
• 3–5 years’ experience in customer engagement, CRM, digital marketing, or customer analytics.
• Experience in financial services or a data-driven customer environment preferred.
• Proven track record in driving customer growth, engagement, or revenue through campaigns.