• Reporting to the Senior Program Manager, the Digital Associate will be accountable for day-to-day management of all digital learning platforms. The role holder will collaborate closely with all project delivery functions to identify systems and processes that can be ‘digitized’ on the program including –  applications management and curriculum content, training delivery, and data collection and monitoring and evaluation, and communication within the program and for local organizations. In addition, the holder will offer advisory support to local organizations regarding ideal digital tools to enhance their systems’ efficiency through the utilization of the most effective digital products. Of prime interest is the holder’s ability to understand how young people in the coastal economy obtain, digest and act on information – through digital means and translate this information into measurable behavior change.
• Thus, it is anticipated that the role holder will keep in touch with industry trends, best practices, and reporting metrics and KPIs, and possess expertise in planning, executing, and optimizing program delivery.

Key responsibilities will include:

• Assess digital enablement capabilities and gaps on the program, local partners and program participants (young men and women in the coastal economy)
• Develop and execute digital learning platforms including the program Apps, video promotion, mobile and digital campaigns to engage and train the program beneficiaries.
• Develop digital strategies that align with the program’s objectives, ensuring a seamless integration of technology into curriculum content and program delivery.
• Digitize program delivery, transforming traditional teaching methods into effective digital learning experiences, and continuously improve the digital learning platforms.
• Create and maintain the BlueBiz Digital Toolbox, curating a collection of digital tools and resources that enhance program effectiveness.
• Keep current with industry trends, best practices, and emerging technologies relevant to digital education, ensuring the program remains innovative and competitive.
• Monitor and analyze key performance indicators (KPIs) and reporting metrics to assess the effectiveness of digital strategies, making data-driven decisions to optimize program delivery.
• Draw upon previous experience to plan, execute, and optimize program delivery, fostering a culture of continuous improvement within the digital learning platforms.
• Assume day-to-day management responsibilities for all digital learning platforms, ensuring their smooth operation and troubleshooting any issues as they arise.
• Collaborate closely with all program departments to digitize curriculum content, training delivery, and data collection processes, fostering cross-functional teamwork.
• Provide advisory support to local organizations on selecting and implementing the most suitable digital tools to enhance their systems’ efficiency and align with program goals.
• Engage with private sector partners to co-create a tailored digital toolbox, designed to meet the specific needs of program participants and enhance their learning experiences.
• Work with the program communication function to develop digital materials and deployment strategies to maximize the project’s feasibility and impact messaging.

 Qualifications and Core Competencies

• Bachelor degree in a relevant field (e.g. BBIT, digital marketing, e-commerce or similar) or with a minimum of 2 years in digital learning or marketing, or application of ICT for business, and a solid background in commonly used ICT programming languages.
• Strong knowledge and understanding of social media platforms, including apps functions, online learning, Facebook, Twitter, Instagram, YouTube, Blog, TikTok, WhatsApp, USSD, etc.
• Practical knowledge of the e-learning, web, social media platform, digital advertising analytics including and understanding of how digital platforms can be best leveraged to meet business needs
• Ability to communicate outcomes and insights to non-digital experts
• Ability to measure and produce regular digital reports to influence the digital strategy and enhance beneficiaries’ learning.
• Ability to prioritize multiple tasks
• Applicants should be quick learners who enjoy staying up to date with digital trends
• Strong interpersonal, communication and project management skills and ability to interact with internal and external clients
• Experienced in Microsoft Office Suite/Google Suite (including google sheets, google adwords) a must, MySQL, XAMP, Adobe CS6, HTML, CSS, database tools or similar will be an added advantage,
• Experience with various content management systems and platforms such as Drupal, WordPress or similar tools
• Experience with platforms, systems and applications like ;Marketing Cloud, Exact Target, Hootsuite and Meltwater or similar will be an added advantage
• Experience using Google Analytics or similar in search optimization and analyzing and presenting results including managing online advertising campaigns
• Knowledgeable on content creation in social media and video platforms